Comments on: Bookmarks du 07/02/2008 http://www.duperrin.com/2008/07/02/bookmarks-du-07022008/ Reflexions sur l'entreprise, le management, la collaboration et les réseaux sociaux. Vers l'entreprise 2.0... Fri, 30 Jul 2010 17:34:30 +0200 hourly 1 http://wordpress.org/?v=3.0 By: Sophie Callies http://www.duperrin.com/2008/07/02/bookmarks-du-07022008/comment-page-1/#comment-164238 Sophie Callies Wed, 02 Jul 2008 08:22:00 +0000 http://www.duperrin.com/2008/07/02/bookmarks-du-07022008/#comment-164238 I'm kind of perplex with such methodology. What's new? Yes, marketing is all about agility, openess, focus an capacity to deliver. Yes, project management requires planning, reporting, adjustment and alignement - as marketing is probably one of the most transversal function within enterprises. Yes, Enterprise 2.0 sw enable marketing to better reach out customers and involve them in co-innovation projects... But what about this Scrum methodo? Daily meetings during time periods? Is this the best way to keep teams on track and help prioritize and adjust? Not sure. There are dozen of other ways to achieve these objectives. This is called Management for me. Did I miss something? I’m kind of perplex with such methodology.
What’s new? Yes, marketing is all about agility, openess, focus an capacity to deliver.
Yes, project management requires planning, reporting, adjustment and alignement – as marketing is probably one of the most transversal function within enterprises.
Yes, Enterprise 2.0 sw enable marketing to better reach out customers and involve them in co-innovation projects…

But what about this Scrum methodo? Daily meetings during time periods? Is this the best way to keep teams on track and help prioritize and adjust? Not sure. There are dozen of other ways to achieve these objectives. This is called Management for me. Did I miss something?

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