The Manager Who Thought He Could Create a Community
Now, you might ask yourself, how in the world can a man create a community? Aren’t communities made of people? Aren’t they voluntary? Don’t they form when people gather together and interact with one another voluntarily based on something they have in common and actually recognize themselves as members of a persistent group? Yes, of course.
Intel’s Enterprise Social Computing Strategy Revealed
For the last 18 months, Intel has invested a significant effort to develop a full strategy & implementation roadmap for social computing within the enterprise. I am pleased to announce the release of a white paper Developing an Enterprise Social Computing Strategy that I did jointly with Malcolm Harkins, Chief of Information Security. The paper details our approach towards embracing the use of collaborative technologies while addressing the mitigation of legal, HR and governance issues. Here are some key areas you will find detailed in the paper
While these ten issues with social computing are the ones I hear about most, your mileage will almost certainly vary. However, I believe them to be representative of where we are in 2009. Please note that these are by no means insurmountable obstacles and merely represent a good cross section of what early adopters typically encounter as they begin climbing the social computing adoption curve (see diagram above).
Billy brings a unique perspective given that he focuses on understanding how social computing blends with existing enterprise content management €“ something that many medium to large organizations are going to have to deal with if they buy into the design and promise of Enterprise 2.0. All control is not bad and all social is certainly not optimal. That’s an important part of any E2.0 execution plan
For instance, instead of using traditional access control-heavy CMS workflow when working on early drafts of marketing collateral for a product launch, or market projections for a new line of business, a wiki €“ style environment opens up discussions around early drafts to more constituencies before the owner moves this into formal production.
Design processes and select applications that can accelerate business activity. If you start with “I need a new content management strategy”, you’re likely off to a wrong start. If your thinking about say how to improve sales close rates by better alignment between sales and marketing content, you’re approaching the problem correctly.
To ensure adoption and mitigate risk, ensure that you’ve answered the “what’s in it for me” question before you expect partners, employees and customers to jump in and play.