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Links for 05/22/2008

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Is creativity the only answer to complexity ?

Basically that would make sense. In an industrial economy everything is product-centric : we know what it is, what it’s made of, of which pieces it’s composed, there’s one and only one to produce and assemble them, and everyone knows exactly what he has to do. It’s a system based on infinite repetition of totally scripted actions whithout any deviation : each production has to be the exact clone of the previous one.

In a knowledge based economy, things change. Most of times, the product consists in “finding a solution to a problem”. That makes things much more complex. Each steps depends on the the result of the previous and the product (ie the solution) is unknown at the starting of the production.

So there’s no suprise to see projects failing when people try to apply them what used to work before.

But we can get throught that : let’s see how.

Read the rest of this entry »

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Links for 05/21/2008

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Web 2.0 at work : get passionate employees

Via Moovement.

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Links for 05/20/2008

  • Here are a few barriers and issues related to Enterprise 2.0 adoption.

    Awareness: Basic knowledge of the existence, availability, and reliability

    tags: enterprise2.0, adoption

  • Both these concepts are almost the same. Web 2.0 is about using social networking platforms and Enterprise 2.0 is about using social networking platforms within an organisation. However, the environment in which both is operating in is vastly different thus the final outcome can be very different too. Below are some reasons why:

    tags: enterprise2.0, web2.0

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Links for 05/19/2008

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Enterprise 2.0, Management 2.0, HR 2.0 and Culture 2.0 according to Jon Husband

As I wrote earlier, for most of Webcom audience, Jon Husband’s Keynote was the most impressive (actually it seems he enjoyed it too)

Jon had the kindness to send me his slides so I can share some of them with you.

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Links for 05/18/2008

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With Human-Network Cisco steps into societal innovation

When we talk about enterprise 2.0 it’s often about organization or marketing. But it can also be about activities that are not directly business related but ma be important considering the societal role enterpises now have to play in a protean ecosystem.

That’s the purpose in which Cisco launched Human-Network in France. I know there’s an US equivalent but I don’t know if both are simultaneous or if the US one is much older;

It aims at gathering people aroung a commun project : sharing a good idea, a suggestion on how making our society more united, educated, tolerant, socially aware, respectful of environment, enterprising…

On www.human-network.fr, internauts may submit projects to share them with the largest audience, look for support, partners, and, of course, discuss with all the community members about employement, environment, economy, eduction, health care, community life…

It’s too early to give a definitive opinion but here’s what it inspires to me : Read the rest of this entry »

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Enterprise 2.0 is about strategy

Social media within the enterprise suffers from being tools with mass appeal on the web. As a matter of fact, on the web everything relies on people’s will who let their needs drive their actions. One of the main drivers is pleasure and self satisfaction to join a group in order to do what we’re interested in. As people can continue or stop when they want they play the game, because they can decide not to come or leave when they want. So you’ll tell me there are 90% lurkers on online networks. It’s logical : they come randomly, just to try or because google took them there, they take what they want and they go. They are not inactive : they take and they go without giving back.

This approach seems to have prevailed in the first times of social medi within the enterprise. Willing to reproduce what’s happening on the web, enterprises wre focused on the user level. Seeing it works randomly, they focused on managers…and so on. Now we have the proof it concerns top level managers, executives. Quite a paradox for practices which are supposed to be user centric but the facts are obvious : users don’t want to take the ledership (or perharps they just can’t).

The reason is obvious : goals were totally neglected and were confused with means one more time.

In their sprivate sphere, people choose their goals. Networks are onlu means.

Who decides the goals in an enterprise ? according to what ? So you can say if enterprise’s goals are coherant, people should adopt the same beviors as on the net.

Not either ! Within the enterprise people don’t either choose their means. Perhaps we can fix all that by providing the right means ? Not either, because when I say “means” I think about both technical and organizational means. The way people work together, the autonomy they have in their day to day job, the culture that impacts their behaviors are not their responsability eiher.

Let’s admit everything is fixed up. The system can work . Yes but we may encounter a last barrier : the way people involve themselves and use the means depends on their will and their own goals within the organisation.

Tho make it short : we can copy and paste a mono-goal user driven system in a multi-goals context which is driven by strategy.

So we have to ask ourserlves, in the one hand, what are the organization’s goals, and in the other hand, provide people with relevant means in order to fulfill these goals. A good example is given by this survey on 01net : one the main barriers to 2.0 adoption is lack of visibility on how it impacts business and matches with needs. Believe me, I also have many examples where visibility was there. With a common denominator : everythng started from strategy and they worked and aligning practices and tools with strategy.

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