Latest posts

0 41
So Google has become Alphabet. Rather, tomorrow's Google will only be about the company's core business and the rest, mainly research project with an...

0 48
I've already written about how customer understanding matters. That's key to a personalized experience and marketing and a major lever for customer retention.As the...

0 114
Hr are aware of the risk of being downgraded but also know that digital transformation is a real opportunity for them, so they try...

0 485
Digital transformation brought experience back under the highlights. Back, because digital regained control over an old concept. To mention but one example, the first...

Digital Transformation

0 1179
One of the main challenges of digital transformation is aligning the internal and the external side, or, to be more specific, to make the...

0 296
Digital transformation is not a customer-facing program only. As a matter of fact, organizations will have to reinvent themselves internally too for the same...

Enterprise 2.0 & Collaboration

0 363
The same thing happens in nearly every workplace : a satisfactory level of collaboration and networking has not ben reached despite of the new...

0 526
The future of enterprise is collaboration and, more broadly, new forms of organizations where power is more distributed, competences et knowledge more shared and...

Intranet & Digital Workplace

0 354
Employee experience is a prerequisite to customer experience which is the foundation of digital transformation. Without symmetry between the inside and the outside, digital...

0 735
How to gamify work, boost engagement, favor workforce learning, boost employee engagement and reinforce its HR marketing with a single system ? It's a...

0 809
Employee experience goes far beyond the way people interact with their work tools. But, given the time spent behind a screen every day, it's...

Digital & experience

0 515
Time has come to individualize marketing and customer relationship. With the rise of the social web, brands had more and more opportunities to build...

0 261
The latest PWC CEO study showed a major trend : to stay competitive, most leaders think they have to enter new sectors and many...

0 345
Even when one is convinced that the future of marketing is customer experience, that there's no customer experience without employee experience and that the...

Customer relationship & Marketing

0 1020
Who should be in charge of the digital transformation ? There's no magic model that works in every situation but we're starting to see...

Economy & New Models in the Digital Age

0 373
That's the buzzword of the moment : "being ubered". Since Publicis CEO Maurice Levy coined the word during an interview, there's not a single...

0 379
In a context of uncertainty and perpetual disruption, there is only one thing certain for businesses : they will have to learn to adapt...

0 437
Maurice Levy, the CEO of Publicis, found the perfect words. "Everybody is starting to worry about being Ubered". The image speaks for itself :...

Big Data & Cognitive Computing

0 764
Internet is a wonderful tool for information sharing and collaboration and the web is most easy and efficient way to access it. As a...

Robots and connected objects

0 273
Connected watches are not really new but the launch of the Apple Watch is highlighting this market. The number of enthusiastic and skeptical voices...

IT, software and solutions

2 538
Businesses must be agile to keep the pace of the new business cases of digital transformation. In this context, the cloud looks like a...

0 562
It's one of the 2014's biggest rumors becoming true in 2015 : Facebook launches the enterprise version of its social network, named Facebook at...

5 2800
Email is dead, long live email. If many announcements were made in 2014 regarding to collaboration solutions, I guess few people had predicted that...

Books worth reading

0 1250
Is technology the answer to all our problems or is it an easy way to shrug off our responsibilities and capacities of judgement and...

Quotes

2 2103
"Tell me how you measure me and I will tell you how I will behave. If you measure me in an illogical way... do...

Society

1 687
Is the learning of code by everyone what will - as we often read - make businesses successful in the digital economy ? Will...

Interviews

0 1539
 One of this year's most noticeable product announcement was IBM Verse. Like in Orlando when I see the first announcement and screenshots during the...

0 709
Social media and networks are game changers in the workplace. As they allow a less hierarchical, less formal and more desintermediated form of communication,...

1 457
The web and its social conventions are game changers for communication managers. New tools, postures, an intranet mutating into digital workplaces. That raises many...
You liked this post ? Follow me on social networks :