Bertrand Duperrin's Notepad

Thoughts on management, HR, social networks…and enterprise 2.0

" The most successful companies are those that think jointly technological change, work design and the changes in internal social relationships.” Antoine Riboud.
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Technical Communication is dead

June 9th, 2007 · View Comments · Communication, Communities

It would have been easier to put a youtube video here and just ask you to watch it…hoping you can speak french or have in your surrouding somebody who does. So I’ll put the video and will try to translate it into english.

What is it about : Louis Schweitzer, former CEO of Renault (I don’t kwow if you kwow him overseas but this guy was really a great CEO, taking the company to sucess and managing the deal with Nissan…) spoke at the “Ecole des Mines” (One of the Greatest French Schools), last week, about the way people have to communicate in an enterprise. Happy to ear this from a guy who leaded one of the european biggest companies.

“One have to go beyond technical networks, beyond utilitarian communication modes. Even in an enterprise, a purely utilitarian communication is inefficient. If I have a problem and need someone to help me to solve it, two elements are required : I have to tell him what my problem exactly is, and I need to make him feel like helping me. The second point is as important for solving the problem than the first. This second point won’t result of the sending of an email. This second point implies that this person and me would share a little more than an abstract knowledge, to make it brief, the feeling of belonging to a community.”

And here’s the video.

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