It has to do with IT, with HR, with managements…the point is some rules must change and the more efficient way to do so is to have somebody who can take care of all those aspects…a transverse CxO in fact.

Not someone who rule but someone who sets guidelines and provide people with what is needed (social software, right to do things differently…..).

I don’t like the name of Chief Collaboration Officer…why not a Chief Participation Officer since participation is, according to me, key in the new way people will interact.

Yet, more importantly I am in doubt whether CCOs can really “build the appropriate organizational pattern[s] and provide appropriate tools”, ie. whether introducing a new CxO job will suffice.

While we do need people who do connect, facilitate, support and supply the tools – they, just like us, won’t know the necessary patterns, methods and tools in advance … this new guy or gal alone won’t help – we need more fundamental changes (in management, in the way we collaborate etc).