Bertrand DUPERRIN’s Notepad

Here are the key ideas I’d like to point out from the Webcom conference in Montreal.

Honor to whom honor is due, let’s start with Andrew McAfee. I’m not sure people who have been following him for years did really learn anything new. But those who just begin to try to get into the enterprise 2.0 must have had an excellent global overview of the new challenges their companies will have to face in the coming years.

Well, anyway there are some points I found interesting.

Perharps I’m being mistaken but it seems to me he improved if definition of enterprise 2.0 from “use of web 2.0 tools within the enterprise” to ” use of emergent social software within companies or between companies and their partners or customers”. I think it makles a lot of sense. First because “social” seems to be more relevant than “web 2.0 ” since they don’t define tools by their origin but by what they make possible. Second because including partners and clients is more realistic in a global context which force enterprise not to be standalone players anymore but make them a part a of global ecosystem.

I also liked his explaination on strong / weak /potential / none ties, showing the benefits of connecting people is inversely proportional to the intensity of ties between them. And only social software makes it possible.

Last, he talked about an “internal blogosphere where people where people are narating their work”. Of course won’t happen that easily, some practices will have to be adopted which will only make sense if companies learn how to use tacit knowledge for business purposes. But I’m convinced stimulating storytelling is key to harnessing tacit knowledge.

Later in the afternoon came what will remain for me the best keynote of the day : Jon Husband’s. There are so many things to say about it that I prefer ask you to visit his blog and dive deep into the wirearchy concept. Have also a look at this slides he showed us :