http://www.duperrin.com/english/2009/02/09/community-management-is-about-business-not-claptrap/ The most successful companies are those that think jointly technological change, work design and the changes in internal social relationships.” Antoine Riboud. Sun, 12 Feb 2012 00:51:22 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.duperrin.com/english/2009/02/09/community-management-is-about-business-not-claptrap/comment-page-1/#comment-65858 Online Community Links Roundup 19/03/10 - Community Management, Community Management Articles Roundup | Blaise Grimes-Viort Fri, 27 Jan 2012 17:32:49 +0000 http://www.duperrin.com/english/?p=1022#comment-65858 [...] Community management is about business, not claptrap [...] [...] Community management is about business, not claptrap [...]

]]> http://www.duperrin.com/english/2009/02/09/community-management-is-about-business-not-claptrap/comment-page-1/#comment-63448 Wat is een Community Manager? | CommunityManagers.nl Fri, 19 Mar 2010 08:54:46 +0000 http://www.duperrin.com/english/?p=1022#comment-63448 [...] zorgen dat de juiste mensen voor de juiste taken verantwoordelijk worden gesteld. Iets wat volgens sommigen nog niet altijd gebeurt. Mooie uitdagingen dus en genoeg werk aan de winkel. En laat 2010 nu net [...] [...] zorgen dat de juiste mensen voor de juiste taken verantwoordelijk worden gesteld. Iets wat volgens sommigen nog niet altijd gebeurt. Mooie uitdagingen dus en genoeg werk aan de winkel. En laat 2010 nu net [...]

]]> http://www.duperrin.com/english/2009/02/09/community-management-is-about-business-not-claptrap/comment-page-1/#comment-63446 Rachel Happe Wed, 17 Mar 2010 21:21:20 +0000 http://www.duperrin.com/english/?p=1022#comment-63446 Bertrand - this is a great post. I am a strong proponent of 'system thinking' and that systems drive behaviors. If you attach community or social media management as an outpost to an existing corporate process - it doesn't dramatically change the process or the results (it can potentially help but not radically). There is no way - in my opinion - to do community management well without addressing things like culture, leadership, processes, employee incentives, policies, etc. That doesn't mean a company can't start down that path but eventually they will get to a cross-roads where they either say - this doesn't have significant ROI and ditch their efforts or they will dig deeper and find out what the root challenges are and expand/integrate their initiatives more broadly. Bertrand – this is a great post. I am a strong proponent of 'system thinking' and that systems drive behaviors. If you attach community or social media management as an outpost to an existing corporate process – it doesn't dramatically change the process or the results (it can potentially help but not radically). There is no way – in my opinion – to do community management well without addressing things like culture, leadership, processes, employee incentives, policies, etc. That doesn't mean a company can't start down that path but eventually they will get to a cross-roads where they either say – this doesn't have significant ROI and ditch their efforts or they will dig deeper and find out what the root challenges are and expand/integrate their initiatives more broadly.

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