Comments on: The twilight of enterprise 2.0 and the emergence of process socialization

By: Bertrand DUPERRIN

Bertrand DUPERRIN — Wed, 08 Jul 2009 07:46:46 +0000

Thank you Sameer.

We’ve always been working hard on a value-driven approach of E2.0 because that’s what businesses are looking for, and that’s what they need. More to come soon…

By: The twilight of enterprise 2.0 and the emergence of process socialization » Dig for Leadership - Stories that try to make the world a better place.

Wed, 08 Jul 2009 03:15:37 +0000

[...] for months and feeling it was coming. First, the beginning of

By: Sameer Patel

Sameer Patel — Wed, 08 Jul 2009 01:02:00 +0000

Really well done, Bertrand. If you’re using such thinking in your work, we need to get BlueKiwi to the U.S., at TGV speed

You’re helping set a high bar in the E2.0 blogosphere.

By: Bertrand DUPERRIN

Bertrand DUPERRIN — Tue, 07 Jul 2009 21:52:21 +0000

Yes. That’s a good thing. I think that rethinking what E2.0 is really about (btw E2.0 is not a meaningful name for common people) is key for better implementation strategies.

By: Bertrand DUPERRIN

Bertrand DUPERRIN — Tue, 07 Jul 2009 21:26:46 +0000

True. Many misadoption issues didn’t came from tools or change management or anything else. They were caused by the lack of understanding of what people were doing, why, and what for. Understanding that, what is a little bit like “knowing how to position a 2.0 implementation” favors approrpriation and makes things easier. It also helps to convince C-level people and bring tangible results.

By: Martin King

Martin King — Tue, 07 Jul 2009 21:10:24 +0000

Betrand,

What you are describing is the cultural process of appropriation or the psychological equivalent of assimilation.

Once the more adventurous early adopters have accommodated the new processes/technology the less adventurous and mainstream typically attempt to change (appropriate/assimilate) the new process/technology.

This generally happens when the new technology matures and itself becomes “mainstream”

So, in a sense this is the twilight of Enterprise 2.0 but Enterprise 2.0 is far from dead – its just being evolved.

Part of this trend is the involvement of enterprise 2.0 proponents in social aspects – Dion Hinchcliff for example has been writing and talking a lot about this recently.

It is a recognition that new tech has to fit with company culture – there has to be a dynamic in the application – both accommodation and assimilation

By: Timo Elliott

Timo Elliott — Tue, 07 Jul 2009 19:19:50 +0000

Betrand,

Couldn’t agree more — and I think those presentations about “socializing the value chain” have already begun.

By: Babbo Natale e l’Enterprise 2.0 | Intranet Management

Babbo Natale e l’Enterprise 2.0 | Intranet Management — Tue, 07 Jul 2009 18:09:11 +0000

[...] Duperrin ha scritto un bel post provocatorio sul crepuscolo dell’enterprise 2.0. e l’emergere della socializzazion…. Il senso è che tutte le discussioni tra specialisti che facciamo a riguardo sono e resteranno, [...]

By: Susan Scrupski

Susan Scrupski — Tue, 07 Jul 2009 16:16:28 +0000

Bertrand. Yes, yes, yes! That is me in the coffee shop faking it. The real climax will come when we see the business results generated by the e20-business process integration.

On my wish list for Santa this year? (Yes, still believe) Recruit an intern from a local university to give a light. human FR-ENG translation to your posts. You’re one of the most brilliant writers out there on e20… make it easier for us to worship you.

xoxo