Comments on: Enterprise 2.0 between “next big things” and old tricks

By: Daria

Daria — Thu, 20 Aug 2009 12:13:34 +0000

Enterprise 2.0 should be explained in a very plain language and yes it should be visualized. That’s why so many Enterprise 2.0 experts are trying to collect precious case studies to show to other organizations. As for the plain terms, let’s have a look at the basics of E2.0: collective intelligence and emergent structures. People almost get scared when they hear those notions. They don’t know them and we don’t give them an easy explanation. What does “emergence” mean? Even Wikipedia does not give a simple answer… So, I guess what we should do is try to look at Enterprise 2.0 from another point of view. From the point of view of those enterprise leaders who have never heard of this phenomenon before. This may help us work out a better strategy of getting to businesses.

By: Bertrand DUPERRIN

Bertrand DUPERRIN — Wed, 19 Aug 2009 17:47:56 +0000

Glad to read you Rex ! It’s been a while.

The report hadn’t appeared in my radar yet. Thanks for mentioning it…

By: Rex Lee

Rex Lee — Wed, 19 Aug 2009 13:47:10 +0000

I did notice that void as you mentioned Bertrand.
Having talked to several other practitioners in this space, many have been quick to leap into the technology pieces and had motherhood type guidance on the people & process pieces which have come back to bite them. So now there is a bit of a void I see in many organizations.

Gartner released a report yesterday called “Danger Lurks When Enterprise 2.0 and Organizational Culture Don’t Match”. Here are there key findings.

Key Findings
1. When culture and technology clash, technology (and those responsible for it) lose.
2. In a vertical, hierarchical culture, either adapt the technology to the culture (by exploiting non-Web 2.0 control and management features) or use Web 2.0 type tools very sparingly.
3. In a network-centric culture, most Web 2.0 type tools and models work well. Exploit them.
4. All organizations should also evaluate using Web 2.0 tools and strategies outside the enterprise as a way to exploit some of the benefits of process-externalization and integration with “the collective.”