Comments on: What do your social network and communities produce ? http://www.duperrin.com/english/2009/10/06/what-do-your-social-network-and-communities-produce/ Thoughts on management, HR, social networks...and enterprise 2.0 Fri, 19 Mar 2010 08:54:46 +0100 http://wordpress.org/?v=2.8.6 hourly 1 By: Scott Anderson http://www.duperrin.com/english/2009/10/06/what-do-your-social-network-and-communities-produce/comment-page-1/#comment-61184 Scott Anderson Wed, 07 Oct 2009 00:43:52 +0000 http://www.duperrin.com/english/?p=1355#comment-61184 This was a very interesting and insightful post. I talk to many executives in the social networking space, and they are usually trying to measure success around activity. But our experience from our customers is that activity without focus does not produce meaningful ROI. I believe that the future of social media for business will include analytics that help find the best content and focus the community on improving the most promising ideas. Also, I believe that employees are starved for feedback. Communities can provide feedback, and even negative feedback is better than none. If the software helps provide this feedback, and executives participate by reviewing and implementing the best ideas, then employees will feel listened to. Transparency to the process is important as well, so employees know how things are being evaluated. This is the promise of web 2.0: a single electronic message or posting that triggers a cascade of events in an organization resulting in beneficial change. But what are the odds of this happening when a gem of an idea is buried amidst postings on the best place to eat lunch? This was a very interesting and insightful post. I talk to many executives in the social networking space, and they are usually trying to measure success around activity. But our experience from our customers is that activity without focus does not produce meaningful ROI. I believe that the future of social media for business will include analytics that help find the best content and focus the community on improving the most promising ideas.

Also, I believe that employees are starved for feedback. Communities can provide feedback, and even negative feedback is better than none. If the software helps provide this feedback, and executives participate by reviewing and implementing the best ideas, then employees will feel listened to. Transparency to the process is important as well, so employees know how things are being evaluated.

This is the promise of web 2.0: a single electronic message or posting that triggers a cascade of events in an organization resulting in beneficial change. But what are the odds of this happening when a gem of an idea is buried amidst postings on the best place to eat lunch?

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