Comments on: Enterprise 2.0 case studies says “it’s possible”…and nothing more http://www.duperrin.com/english/2009/11/06/enterprise-2-0-case-studies-says-its-possible-and-nothing-more/ The most successful companies are those that think jointly technological change, work design and the changes in internal social relationships.” Antoine Riboud. Sun, 12 Feb 2012 00:51:22 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Mark Tamis http://www.duperrin.com/english/2009/11/06/enterprise-2-0-case-studies-says-its-possible-and-nothing-more/comment-page-1/#comment-62151 Mark Tamis Fri, 06 Nov 2009 15:46:11 +0000 http://www.duperrin.com/english/?p=1390#comment-62151 Hi Bertrand, More and more I'm moving to the idea that the technology as such is not important - but rather than it is about what will allow us to do. Collaboration through E2.0 tech, I'm fine with that - but what is the ultimate purpose? To me the true objective is to cater to meeting the Customer Job, defining what are the desired outcomes and collaborating cross-functionally and cross-organisationally to achieve this. Enterprise 2.0 offers us an opportunity to do so, getting people to collaborate together to create the ultimate ecosystem experience that is satisfactory to not only the customers, but also employees, suppliers, and partners! Putting the passion back into your business and making all participants passionate about what you offer by truly engaging with them to co-create value will provide you with your competitive differentiator, not the latest ERP with some bells and whistles. Do you agree with this line of thinking? Cheers, Mark Hi Bertrand,

More and more I’m moving to the idea that the technology as such is not important – but rather than it is about what will allow us to do. Collaboration through E2.0 tech, I’m fine with that – but what is the ultimate purpose?

To me the true objective is to cater to meeting the Customer Job, defining what are the desired outcomes and collaborating cross-functionally and cross-organisationally to achieve this.

Enterprise 2.0 offers us an opportunity to do so, getting people to collaborate together to create the ultimate ecosystem experience that is satisfactory to not only the customers, but also employees, suppliers, and partners!

Putting the passion back into your business and making all participants passionate about what you offer by truly engaging with them to co-create value will provide you with your competitive differentiator, not the latest ERP with some bells and whistles.

Do you agree with this line of thinking?

Cheers,
Mark

]]> By: Thierry de Baillon http://www.duperrin.com/english/2009/11/06/enterprise-2-0-case-studies-says-its-possible-and-nothing-more/comment-page-1/#comment-62146 Thierry de Baillon Fri, 06 Nov 2009 14:44:15 +0000 http://www.duperrin.com/english/?p=1390#comment-62146 Bertrand, I at the same time agree and... disagree with you. I agree with the fact that enterprise 2.0 is not about implementation, but about adoption and putting it into gear, so methodologies which might be applied to technology are irrelevant here. Agree too in saying that every company, every biz culture, every human environment is unique. But I have to disagree when you write that this uniqueness cannot be at all rationalized. We are at the begining of a new way of thinking business, of a new definition of enterprise, and this, of course, has to be built empirically. But times will come when we are able to connect the dots and figure out some patterns from what is today a collection of cases. Edward Deming was able to sketch and formalize major concepts which couldn't resolve to copycat situations. Strategic management, innovation, all come with reliable concepts, research and methodologies. Same will happen with Enterprise 2.0. Nobody could say when, of course, but at that time, I will be happy to read your post again and say: "wow, these were prehistoric times". All my best. Thierry Bertrand,
I at the same time agree and… disagree with you. I agree with the fact that enterprise 2.0 is not about implementation, but about adoption and putting it into gear, so methodologies which might be applied to technology are irrelevant here. Agree too in saying that every company, every biz culture, every human environment is unique.
But I have to disagree when you write that this uniqueness cannot be at all rationalized. We are at the begining of a new way of thinking business, of a new definition of enterprise, and this, of course, has to be built empirically. But times will come when we are able to connect the dots and figure out some patterns from what is today a collection of cases. Edward Deming was able to sketch and formalize major concepts which couldn’t resolve to copycat situations. Strategic management, innovation, all come with reliable concepts, research and methodologies. Same will happen with Enterprise 2.0.
Nobody could say when, of course, but at that time, I will be happy to read your post again and say: “wow, these were prehistoric times”.
All my best.
Thierry

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