Similarly, when you build a company, it is not success overnight. When you marry your wife or husband, it also is not success all the time (i.e. everyday). It is work, it needs nurturing, it is challenging at times, it is engagement, it is commitment , it is work – based on a starting foundation that grows, and grows with time (in the case of E2.0, that is the foundation of the supporting tools and content by the people contributing to them!) .. but when done well, it is worth it.

For E2.0 to succeed, C-level managers should buy Andrew McAfee's book (http://www.amazon.com/Enterprise-2-0-Collaborat…) (or read lots of blogs!), then install and try out the tools (most have free evals), and then finally and most importantly – COMMIT to the theories and practices (meaning personally committing to being more open and less closed of an executive).

The best adoptions always have C-level active engagement since employees will follow the leader's examples, and if done well, be inspired by the leaders.

Just like a marriage – commitment is paramount, it is not all easy, but it is worth it, eventually – at the human level, and more tangibly, at the bank with resulting innovation to the company.