Comments on: Freemium and enterprise software : frustrate the right person ! http://www.duperrin.com/english/2010/02/26/freemium-and-enterprise-software-frustrate-the-right-person/ The most successful companies are those that think jointly technological change, work design and the changes in internal social relationships.” Antoine Riboud. Sun, 12 Feb 2012 00:51:22 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Dean Thrasher http://www.duperrin.com/english/2010/02/26/freemium-and-enterprise-software-frustrate-the-right-person/comment-page-1/#comment-63434 Dean Thrasher Mon, 01 Mar 2010 10:11:58 +0000 http://www.duperrin.com/english/?p=1473#comment-63434 Great points, Bertrand. But it isn't just a problem with the freemium model. I noticed similar problems with my old software company's two-tier pricing scheme.<br><br>They would sell the standard version of the product under an enterprise license, and then would try to convince individual employees to upgrade to the professional version. It was a disaster.<br><br>Employees hated getting all the advertisements and "upgrade now" notices. Management hated that it was impossible to know who had which version of the product. They couldn't count on every employee having access to the same features.<br><br>Every customer account we tried this two-tier plan with either adopted a flat enterprise license during the next purchasing cycle, or left to use our competitors' products instead. Great points, Bertrand. But it isn't just a problem with the freemium model. I noticed similar problems with my old software company's two-tier pricing scheme.

They would sell the standard version of the product under an enterprise license, and then would try to convince individual employees to upgrade to the professional version. It was a disaster.

Employees hated getting all the advertisements and “upgrade now” notices. Management hated that it was impossible to know who had which version of the product. They couldn't count on every employee having access to the same features.

Every customer account we tried this two-tier plan with either adopted a flat enterprise license during the next purchasing cycle, or left to use our competitors' products instead.

]]> By: Dean Thrasher http://www.duperrin.com/english/2010/02/26/freemium-and-enterprise-software-frustrate-the-right-person/comment-page-1/#comment-64221 Dean Thrasher Mon, 01 Mar 2010 04:11:00 +0000 http://www.duperrin.com/english/?p=1473#comment-64221 Great points, Bertrand. But it isn't just a problem with the freemium model. I noticed similar problems with my old software company's two-tier pricing scheme.nnThey would sell the standard version of the product under an enterprise license, and then would try to convince individual employees to upgrade to the professional version. It was a disaster.nnEmployees hated getting all the advertisements and "upgrade now" notices. Management hated that it was impossible to know who had which version of the product. They couldn't count on every employee having access to the same features.nnEvery customer account we tried this two-tier plan with either adopted a flat enterprise license during the next purchasing cycle, or left to use our competitors' products instead.nn Great points, Bertrand. But it isn’t just a problem with the freemium model. I noticed similar problems with my old software company’s two-tier pricing scheme.nnThey would sell the standard version of the product under an enterprise license, and then would try to convince individual employees to upgrade to the professional version. It was a disaster.nnEmployees hated getting all the advertisements and “upgrade now” notices. Management hated that it was impossible to know who had which version of the product. They couldn’t count on every employee having access to the same features.nnEvery customer account we tried this two-tier plan with either adopted a flat enterprise license during the next purchasing cycle, or left to use our competitors’ products instead.nn

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