“I feel I should explain why in my previous article I suggested that we need to relook at the model of the firm in the light of Social Business and how this ends with a need to reevaluate the Porter Value Chain model for the competitive enterprise. The current meme floating among thought-leaders is that for social to have an impact in business, it needs to become part of the regular workflow of employees, customers and other participants”
Social business activity needs to occur in the flow of peopleâ€™s work rather than be a separate, additional task for them to do.
The next natural step is question why we are doing the tasks in the first place and if it really makes sense in the way people engage in social business. In other words, rather than shaping social interactions to the task, you reshape the task itself to be more social.
We can then consider if the change needs to be at a granular process step or if it should really affect the larger process overall.
The next stage of awareness is the realization that changes within a particular business function is what continues to keep the organization in disconnected silos of responsibility.
“A new study finds that profiles, status updates and comments on Facebook are valuable in predicting employee performance on the job, at least as they relate to personality characteristics. The potential liability that accompanies the use of social media in recruiting and hiring continues to be an issue, however. “
The academic study appears to be the first-ever venture into compiling statistical data to prove that information on Facebook can yield valuable personality and job-performance information — not just clues as to whether someone parties too hard or has alarming philosophies or alliances.
Bottom line, “there is now evidence that [social media] could be useful” as a job-performance predictor for recruiters and hiring managers,
However, “the characteristics could be relevant as indicators of ‘hard work,’ ‘team play,’ etc., that are hypothetically predictive of performance,” he says.
“From the HR and management perspective, you need to be real mindful that, while those Facebook posts may be giving you a look at the true person behind the resume … you could be violating a discrimination clause by looking
A major West Coast health plan has jumped on the social gaming/networking trend in fitness and wellness applications. Blue Shield of California is already offering one such program to its employees and will soon provide two more.
Recent research had shown the power of social connectedness in improving health outcomes, and mobile health apps were suddenly catching on among consumers
Blue Shield’s first move was to try an application called Shape Up Shield that focuses on increasing physical activity. “This is an eight-week-long, social-media-fueled challenge that uses an online platform to let employees form teams, post comments in forums, set team and personal fitness goals, and give virtual ‘high fives’ for encouragement,” a Blue Shield spokesman said. “In 2011, over 1,800 Shape Up Shield participants walked, hiked and ran 600 million steps,” about 300,000 miles.
One reason for the high participation rate is the incentives offered to employees. Wellness program participants are paying $3 million a year less in their share of insurance premiums, and they’re getting a total of 2,500 “health days” off from work.
Futurestep found that the most successful new professional and managerial hires demonstrate three â€˜golden keys to successâ€™:
Decision quality – Makes accurate and good decisions
Action oriented – Is quick to take initiative
Customer focus – Is dedicated to meeting customersâ€™ needs and expectations
But businessesâ€™ focus on the short term means many organizations risk overlooking the valuable contributions this employee group makes over the longer term.
The study highlights a risk that employers may lose interest in new staff after twelve months, overlooking the fact that if they continue to develop and measure the impact of talented individuals, they can contribute to the long term strategic success of the business.
“An IBM Global CEO Study conducted in 2010 concluded that complexity was the primary challenge emerging out of its conversations with 1,500 CEOs and senior government officials. â€œCEOs told us they operate in a world that is substantially more volatile, uncertain and complex. Many shared the view that incremental changes are no longer sufficient in a world that is operating in fundamentally different ways.â€ “
These same CEOs cited creativity as the most important leadership quality they look for over the next five years.
Business and business schools are supposed to be all about applying hard, that is, quantitative, analytical approaches to management. What then do we mean by bringing seemingly soft topics like design and creativity to business and why is it so important in todayâ€™s world?
Analytical approaches work well when you have a pretty good understanding of the product you are developing or when you are dealing with a well defined problem
But, they do not work so well when dealing with highly complex systems with fast changing, interacting components, where it is much less clear what is going on in the present, let alone how things will evolve into the future. We need different principles and processes to address this class of highly complex problems, many based on disruptive innovations which we have not encountered before
In truth, design has spread like gas to almost all facets of human activity, from science and education to politics and policymaking. For a simple reason: one of designâ€™s most fundamental tasks is to help people deal with change
What do we mean by applying design principles to complex, unpredictable, people oriented systems and problems?
The first is flexibility and adaptability. If you look at complex systems as a kind of spectrum, with natural biological systems â€“ e.g., living organisms, ecosystems and evolution – at one end and physically engineered systems – e.g., bridges, airplanes and microprocessors – at the other, socio-technical systems fall someplace in between
But the mechanisms to increase robustness will in turn make the system considerably more complex.
This balancing act between complexity and robustness is never done.
Quality of experience is the second major design principle I’d like to discuss. The industrial sector of the economy is oriented toward the production of physical goods. Product excellence and competitive costs are its key design objectives
But, socio-technical systems are oriented toward people and services. While product excellence and competitive costs are also important to services, they are not enough.
While advances in technology are now enabling us to bring major innovations to services, most of the really hard issues are not technical at all. They are human
The bulk of research and innovation in services has to take place in the marketplace, where the people who consume the services are. The marketplace is truly the research lab for innovation in services, the place where new service ideas have to be developed, prototyped and tested.
Finally, let me talk about the central role of marketing and communications as a design principle, arguably the least understood such principle.
You have to engage your audience in a conversation about the future you are after. You have to gain their trust by clearly telling them whatâ€™s in your mind, your aspirations, your questions, your doubts, your frustrations, what you know and what you don’t know.
Advances in technology, – faster, more powerful, less expensive, – are concrete and visible. Design is subtle, more subjective, more open to human interpretation. But, as our increasingly advanced technologies enable us to build larger, more capable, more complex systems, the role of design becomes ever more important. It
“Last year, I looked at new hire practices and found some interesting methods:
Ensuring new hires understand the shadow or informal part of the organization through the use of tools such as network maps (Jon Katzenbach, Senior Partner of Booz & Company, author of The Wisdom of Teams).
Pairing with another worker or even tripling with two experienced workers and getting to work immediately, in order to reduce formal training (Menlo Innovations)”
“What is happening is that records management is about to move beyond compliance. The dream of information management and knowledge management is to unleash or extract the value or a tangible financial return. To do this, there has to be a way to value the information and records. The change is about finding a way to â€œvalueâ€ their records so that they can be treated like an asset and managed appropriately.”
“Because a social business is fundamentally about enabling new levels of interaction among people, itâ€™s important to understand the demographics of potential users and tie it into some real numbers. As of October 31, 2011, the global population was 7 billion1 . This includes an incredibly diverse variety of individuals with vastly differing abilities:”
More than 1 billion people have disabilities2; a number that will continue to increase because of advances in healthcare and longer life expectancies. Disabilities are often divided into four categories: visual, hearing, mobility, and cognitive. (Weâ€™ll talk about these more in a future blog post.)
More than 600 million people are over the age of 603.
which means that up to 6.5 billion donâ€™t. In the U.S. alone, over 55 million citizens speak a language other than English in their homes5.
Â·People with no or low literacy: 793 million worldwide6
If your tools, websites, applications, and collateral arenâ€™t accessible, you are, by default, excluding a significant percentage of your potential collaboration pool â€“ which isnâ€™t good business any way you look at it. Inclusive social business should value every voice and every idea.
If you’re becoming a social business, the key question to ask yourself is: Are you making the most of the wealth of knowledge and expertise you can tap by including all potential collaborators?
A few years back, I interviewed some of the most successful CEOs in the world in order to discover their management secrets. I learned that the “best of the best” tend to share the following eight core beliefs.
A few years back, I interviewed some of the most successful CEOs in the world in order to discover their management secrets. I learned that the “best of the best” tend to share the following eight core beliefs.
“The past 24 hours I had a fierce conversation on leadership and management, and I love how just everyone joined in on Twitter; especially those that disagree with me because they teach me most in the shortest amount of time
I started it with
Every one wants to be a leader, but no one wants to be led #leadership – Martijn Linssen (@MartijnLinssen) April 22, 2012″
Managers and leaders are made from different stuff. They can be both, but that’s an exception rather than rule
Managers seem to take the more task / activity orientation towards them, leaders get involved in conceptual / strategic matters
In general, or let’s say popular opinion, if you’re bad “at it” you get to be called a manager, otherwise a leader – and vice versa
managers treat you like a bonzai tree
Leaders stimulate you to reach the very best in your Real Self
Leaders are needed most where people interaction is highest, beit among employees or in between customers and employees
Can’t have leaders in assembly lines, you need managers there.
Can’t have leaders for your old employees who only have 5 year more to go until pension, already counting down since 10 years before that.
Can’t have leaders be nice and kind and inspiring when you need to lay off people, cut to the bone on the verge of surviva
I think we like leaders because to us they represent the good, the nice, and the lovely. I think we overdo all this leadership worshipping on our road to Social euphoria, and make asses of ourselves when we play the evangalyst role trying to assess their value for a company
“But, while the dramatic advances in digital technologies have been well measured and quantified, their impact on firms, economies and individuals has been more anecdotal. We talk about how this digital revolution has been transforming just about every aspect of business, society and our personal lives, bringing us both near-magical products and services as well as their accompanying creative destruction and pain. But, how can we quantify this revolution beyond its technological foundations?”
But, while the dramatic advances in digital technologies have been well measured and quantified, their impact on firms, economies and individuals has been more anecdotal
The economic performance of US companies has been steadily declining over the past decades, as measured by Return on Assets (ROA), a general indicator of a companyâ€™s profitability. It is now 75 percent lower than the levels in 1965.
At the same time, labor productivity – the goods and services that a worker produces in a given amount of time, - has continued to rise and is now more than double what it was in 1965, as you would expect given the technology advances during this period.
The balance of power has been shifting from companies to increasingly well-informed consumers and well-educated workers.
“How often have you sat through a meeting and said to yourself, â€œwhat a waste of time, I could be doing something better!â€ If your answer is yes, you are not alone. Meetings take up an ever-increasing amount of employeeâ€™s, and particularly managerâ€™s time. My experience in working with executives and managers is that 40-50 percent of their time is taken up with meetings, that either they call, or have to attend. Which leaves precious little time left to actually get work done.”
A variation of Parkinsonâ€™s Law applied to meetings goes something like this: â€œMeeting activities expand to fill the time available.â€
John Kenneth Galbraith once said, “meetings are indispensable when you don’t want to do anything.”
The study concluded that the average worker actually worked only three days per week or about 1.5 hours per day. The study identified that the rest of the working time was â€œwasted,â€ with unproductive meetings heading the list.
argues most meetings are mediocre and not necessary, â€œnot about coordination but about a bureaucratic excuse-making and the kabuki dance of company politics. Weâ€™re now addicted to meetings that insulate us from the work we ought to be doing.
He outlines three types of meetings: convenience, formality and social in which a false sense of urgency is created.
He presents 7 principles for good meetings if they need to be held. Of these principles, the most striking are:
Meet only to support a decision that has already been made; do not use the meetings to make decisions;
The meeting should always produce a committed action plan;
A meeting should never be held for informational purposes.
The difference between a community manager and a social media manager
“In the past, I used to think that community management and social media management are one and the same thing. It wasnâ€™t until I actually started working as a community manager and then later as a social media manager, did I realize that there is actually a difference between these two titles even though the lines do sometimes blur.”
A social media manager specifically manages the social media accounts for a company. They help all the departments fulfill their own missions
a social media manager has a helicopter view of social media as a whole in a strategic role:
a community manager to be a user interface with a face.
I foresee Community Management becoming more internal, while the traditional community management role evolves into dedicated consumer/customer support and the Social Media one becomes wholly marketing/advertising/product awareness focused.
“TIBCO launched tibbr, a heavy duty and secure social platform a year ago and is approaching 1M users at companies like Macy’s, KPMG, and shipping giant OOCL. Now they are adding a number of new features. There are five guiding principles in this effort. First, you need to be able to have users get started right away and it needs to be easy to use. The consumer Web has set this expectation and reduced budgets demand it. Gone are the days of six month IT projects and extensive employee training programs. Here is a sample userâ€™s view of tibbr.”
First, you need to be able to have users get started right away and it needs to be easy to use
Second, tibbr provides the option for cloud technology or on-premise installations
Third, context has become king more than content. They have introduced subject filters to their activity streams so you take out the fire hose effect
Fifth, you need to make IT happy. So they have focused on such issues as compliance and risk management.
Tibbr GEO is turns physical places into data hubs that can immediately stream important insights relevant to that specific place. Instead of checking in to a location, the location checks into you â€“ and brings you the relevant information, helping you discover important insights and work faster wherever you are.
tibbr GEO gives companies the ability to tag important places, whether in the enterprise or as part of the extended enterprise. As tibbr users approach these places, theyâ€™re automatically presented relevant in-stream information. The airline industry is a good example.
“The Kapta team has been conducting detailed interviews with Human Resources leaders and managers in our target market: organizations with fewer than 500 employees. We have interviewed over 100 HR vice presidents, directors, and managers in the following locations: Colorado, California, New York, Massachusetts, Georgia, North Carolina, Pennsylvania, and Maryland. Globally, we have spoken with HR professionals in the UK, Germany, Egypt, Austria, Hong Kong, Singapore, South Africa, Israel and India. “
“Earlier this month I gave a couple of webinars on encouraging user adoption of your social intranet. As long as weâ€™ve been building intranet software and as long as weâ€™ve been going to conferences, the theme of adoption is always present. And for good reason.
This blog post covers some of the ideas about adoption, what it is, why it matters, and how to encourage it.”
â€œDriving adoptionâ€, by the way, is one of my least favourite expressions. It sounds like driving cattle. Or herding cattle.
Usage is contextual â€“ it depends entirely on your organizationâ€™s goals and the intranetâ€™s purpose.
As we go through some of the possible types of things your users could be doing on your intranet, you can think about which purpose these align with.
Now we have a good handle on adoption (a measure of usage over time)
In a system of record, youâ€™re transacting with records (data). In a system of engagement, youâ€™re interacting with people.Therefore, thereâ€™s a social dynamic. Thatâ€™s why we call it a social intranet after all.
We believe that understanding the value of your intranet is directly related to how you frame the problem of your intranet in the first place. And we believe that your social intranet is a manifestation of your companyâ€™s communication and collaboration network.
So really simplified, increased users in your system is okay, but increased usage is better. And usage, as we already talked about, will have different value both individually for your users and for the organization as a whole.
And whatâ€™s interesting about the two types is that extrinsic motivation and intrinsic motivation both have their place in the world, one isnâ€™t right and the other is wrong â€“ you just need to know when to use them. Incentives (or appeals to extrinsic motivation) can be really effective. If youâ€™re incentivizing the right task.
Well, Iâ€™m going to suggest that while you may have wanted to â€œdrive adoptionâ€ what you are actually trying to do is stimulate the diffusion of innovation â€“ that innovation being your social intranet and all of its associated interactions inside your organization.
Factor 1: Relative advantage How improved is the innovation over the previous generation/competition?
Factor 2: Compatibility How does the innovation get assimilated into the individuals life?
Factor 3: Complexity/Simplicity
How easy or difficult is it to use?
Factor 4: Trialability
How easy is it to experiment with as you adopt it?
Factor 5: Observability
How visible is the usage to others? Whoâ€™s using it? What influence do they have?
Last, but certainly not least, think about your users as customers and adopt a marketing approach. Put on your marketing hat, as uncomfortable as that hat might be for some of you.
Itâ€™s not uncommon to have a mixture of mandatory and voluntary task dynamics at play with your social intranet. Make sure youâ€™re paying attention to whatâ€™s a mandatory task and whatâ€™s a voluntary task.
For the mandatory ones, you are hopefully working with more algorithmic tasks â€“ you can incent these and perhaps rely on good old fashioned carrot and sticks to get people onto the intranet.
For the voluntary ones, youâ€™re dealing with more heuristic tasks and you canâ€™t â€œdrive adoptionâ€ like you can drive cattle. You may not have the ability to incent people, they will have to be internally motivated.
Hereâ€™s your 8 (or so) big questions to re-think social intranet user adoption:
How do you quantify your intranetâ€™s adoption (usage/time as a % of total)?
What kind of usage (think tasks, activities: verbs, not nouns) are you trying to gain?
How does that usage align with 5 purposes (and more broadly speaking, your orgâ€™s strategy)?
Which of your tasks are mandatory & algorithmic? What extrinsic rewards might apply?
Which of your tasks are voluntary & heuristic?
For each of the voluntary & heuristic tasks, how will you address their:
relative advantage; to be better than previous intranets & competing systems?
compatibility; to work with the way people work?
simplicity/complexity; to be easy to use?
trialability; to be easy to try and learn?
observability; to be visible to others and spread throughout your org?
Whatâ€™s your plan to make this happen, whoâ€™s responsible, and when is it getting done?
How will you know when youâ€™re done? (see Question 1 â€“ how do you quantify success?)
“Award-winning columnist and author of Distracted, Maggie Jackson offers her insights about â€œThe @ Work State of Mind Projectâ€â€”a joint effort of gyro and Forbes Insights. Surveying 543 business decision-makers, we found that boundaries of time and space that once defined the workplace no longer exist. “
Does this blurring of boundaries signify an easy return to a pre-industrial past, when we lived over the store or on the farm? Are we sliding seamlessly back into integrated lives? No. For most of human history, work and home were blended due to the restriction of experience. Geographic distance and the rhythms of sun and season limited the circumference of our work and home lives. Trade, like war, ceased at sunset. Entire lives centered on the same corner of earth.
Today we multitask in nanoseconds on a global scale, moving restlessly in thought and body across the planet. Forty percent of offices lie vacant on any given day, according to Deloitte.
Long weeks within a single community are unusual; a full day within a single neighborhood is becoming rare,
Throughout the day, the average worker switches tasks on average every three minutes
the @Work study reveals that among todayâ€™s decision-makers, a sense of accomplishment correlates with an ability to separate work and personal life. Without at least a few borderlines, we cannot find terra firma in an unshackled world.
A constant negotiation of attention is our foremost challenge
we are often slow, prone to error and intellectually half-asleep when we multitask.
Now liberated from the confines of space and time, will we be remembered by future generations as the people who forgot the art of the limit?
Il convient toutefois de relativiser le mot “loi” en tel domaine, car en formation, rien ne vaut mieux que l’adaptation au plus prÃ¨s de l’approche de l’apprenant : une formation, un mode d’apprentissage ne peuvent s’appliquer de maniÃ¨re universelle, telle une lo