In short : CEOs and corporate directors are aware of the importance of social media, of what’s at stake and even use these tools in their personal lives but that does not lead to a mainstream corporate use. A Stanford survey analyzes the gap and concludes that social media use is a systemic issue. There [...]
In short : there are more people wondering if there’s a real dependence on social media. In fact people, social animals are dependent on others. To meet their needs they depend on some tools, but not necessarily It’s a recurrent discussion. It often happens on traditional media or as a question that emerges during a [...]
In short: we too often consider that social networks and media are the same thing while they have different natures. The difference lies in relationship reciprocity and involves noticeable differences in the way each one should be used. That’s a thought that often comes to me when I read some articles or discussions on twitter [...]
In short : developing practices and behaviors to bring them online and favor technology adoption is only the visible part of the iceberg. Before all a “social intention” should be created, so we need to know what factors stimulate it. Social technologies are often shown as a means allowing to favor more efficient work practices. [...]
Summary : gamification is often shown as the best way to engage employees and customers in a digital world where they are subjects to more and more appeals. But the mechanism has it weaknesses and simplistic short cuts can lead to failure. Gamification remplaces engagement or follows it but does not precede it. And when [...]
Summary : when one invests in a company, valuing it, it’s normal to have a close look at the customers and the way currents ones could be devlopped and new ones acquired. The world of social networks and its model where the customer is the brand and the user the product changes the conditions because, [...]
Summary : Digital, social media and networks…businesses are looking for people mastering these new concepts and tools. But we need to be careful toward excesses we can see emerging today : knowing tools has no value per se. Using them in a business context or applying their principles to existing business activities to transform practices [...]
Summary : technology is not the property of the IT department anymore and CIOs must move from being the keeper of the flame to being a service provider for business lines and customers. With new stakes and obligations that makes his usual paradigm fly into pieces. IT is the matter of everyone in the organization [...]
Summary : email causing organizational unwieldiness and information loss is nothing new. Businesses like ATOS decided to fix this issue once for all, using means which effectiveness will need years to be assessed. But the email case has another side that’s less mentioned : the impact on wellbeing and the risks on employees health. That’s [...]
Sumary : many users say that the problem that enterprise social platforms is the risk of infobesity and informational noise. Reality is more complex. As for infobesity, these platformes only collect information and have few impact on the fact people and systems generate more. The problem is more about how to distribute this information. Then [...]
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