The problem with knowledge economy : it does not exist !

Summary : Enterprise 2.0 or social business initiatives aim at crafting organizations that fit what we call the knowledge economy. And that’s quite hard…for one reason. The knowledge economy does not exist. Knowledge work and workers do. Not the economy. What’s missing ? A global environment that would help its blooming, its take-off rather than forcing enterprises to make industrial decisions on matters that are not industrial. Education, law, tax system, accounting has to be rethought from a new angle. In the meantime, anything undertaken by organizations will be bricolage : it will need lots of efforts for marginal or even futile results regarding to the deep transformation challenges that are at stake.

When we talk about new organization or management approach, about the tools that support new ways to communicate or collaborate we often use the knowledge economy as a justification. Moving from an industrial to a knowledge economy means a deep change of context and responses of a new kind from businesses. That’s an obvious fact and none of the current social business or enterprise 2.0 expert has coined anything new : there already was an abundant literacy on these new forms of organization while most of os where still learning writing and counting at school. If we take the technology side apart, any old book from Peter Drucker could be a best seller if published today with the same texts and a socially fashionable title.

So knowledge economy is there and both organizations and people have to deal with it. But what do they do it so slow, with so much reluctance, fears and doubts ? Why can’t we see this draught, this collective march that happened when the world faced its last similar evolution ? The answer is easy : because the knowledge economy does not exist. Not because it’s a dream kept alive buy a few passionate and lunatic people but because it’s not a concrete reality, foundations on which we’ll be able to craft the future.

A field was not enough to craft the agrarian economy. A factory and some steam or electricity did not found the industrial economy. There were organization models designed for the factory. Labor laws evolved to lead the change. Financial mechanisms were set up to make the requires investment possible, what made industrial economy grow. A factory did not made the industrial economy but a set of rules, practices, mechanisms did. They turned a need and an opportunity into reality.

So, what’s about knowledge economy ?

One swallow doesn’t make a summer and a knowledge worker does not make a knowledge economy. Knowledge work exists. Knowledge workers too and they represent each day a bigger part of the working population. They are the resources that may help to build a sustainable growth for the future. But that won’t happen unless some requirements are met.

As a matter of fact, even if the potential exists it’s poorly exploited. First because businesses don’t do everything possible to make the most of it…but that’s an easy pretext. Businesses  also are  looking for sense, for reasons to do things. They don’t find these reasons because they are operating in an environment that did not change that much during the last 50 years. Consequence : they struggle to reinvent their model, to reinvent themselves. Evidence  is those that success, that find the way of a new durable growth, are those who made choices that were both “obvious” regarding to where the world is heading and crazy according to the current environment in which they operate.

What’s missing to craft the appropriate environment ? [Read more...]

Investing in people ? Are you kidding ?

Summary : the knowledge economy rely on people as an efficiency and growth driver. That’s a given. To ensure the competitiveness of businesses in the future, new operating models, frameworks and practices will be needed. That’s understood but not easy to implement. Investing in human and the frameworks that will ensure that the best use will be me made of their skills in the production process is a nonsense, most of all regarding to business and accounting indicators that were designed for other value creation models and lead businesses in the wrong direction. Knowledge accumulation and sharing, collaboration, frameworks based on trust which is essential in this context makes no sense regarding to rules that need change if we want to build a suitable environment that will favor business and employees’ development.

In a previous post, I mentioned that an economy relying on the intensive use of knowledge was, before all, a system relying on accumulation.

- knowledge accumulation : before being reused, knowledge should be shared, so made accessible so be formalized. In other words, if we take the example of an enterprise social platform supporting the way work is done, it will take time before a critical mass of knowledge can be found in the platform to make anyone found a reason to go there to take what they need and even bring their own knowledge.

- trust accumulation : trust is at the center of collaboration frameworks as well as of work models relying on knowledge sharing and exchange. But it can’t be ordered and only come over time, as people interact more and more the one with the other. Trust applies to lots of things : relationships between peers, with one’s manager and subordinates, with the enterprise as a cultural entity, trust in the tools one has to use, trust in the organization and work model. When anyone does not trust one of this elements, the whole system collapses.

- reputation accumulation : reputation is a kind of accelerator for trust because it says a priori that someone is legitimate, skilled, nice to work with, based on peers’ experience, before one starts to investigate to know if one is worth being trusted. It’s not the solution to everything but helps things to start and even accelerates them. But, like reputation, it takes time to build one’s internal reputation on any professional matter.

Let me add one more thing. Such a system also relies on combining. Combining knowledges, expertise and ideas that need to be continuously combined and re-combined to make decisions and solve problems in complex contexts that need a multidisciplinary and transverse approach. Since all these resources are embodied, are stored in people’s brain, it’s also about combining people and their work in an adhoc way, out of static and rigid structures.

Accumulation is nothing new. It was already there in the industrial economy we’re about to leave. It was about the accumulation of tangible capital. The cost for businesses was impressive but they were able to rely on rules that made it easier to follow the economic revolution that was on its way. Amortization with one this rules. Smoothing costs made investment possible. It’s only an accounting trick that made the spending acceptable on the balance sheet, keeping it nice-looking while lot of money was spent to prepare for the future even if the final cost was strictly the same. The only purpose was to make things acceptable without preventing businesses to invest for their future.

That’s the same with combining. When a department buys a machine they won’t use alone, their is a mechanism that makes sharing acceptable : the allocative key. Here again it does not chance anything to the price but makes resource sharing acceptable.

The economy we’re entering, usually called the knowledge economy, needs, to create value, an intensive use of intangible capital made of people, knowledge, relation or social capital that is key to agile and continuously evolving work. [Read more...]

Enterprise 2.0 : my predictions for 2009

Honestly I was not sure I would conform to the annual predictions tradition. Finally, since my 2008 edition was not that bad (shift from “social tools at people’s disposal” to the acknowledgement it needed inclusion in business process) and Susan kindly asks for it, I’ll try to do something interesing this year.

That said, I will divide my note in two parts. As any good “thoughtleader” sometimes mistake predictions for his own wishes, I’ll try to be lucid enough to clearly separate both and end my note with a few pious hopes.

Let’s start !

[Read more...]

What’s the value of information ? Accountant 2.0 needed for enterprise 2.0 adoption

One of the main issues about social computing is the value of information. Since social computing is to publish and share informations and since it needs time, the busyness approach says “it isn’t worth the time people spend”.

Such a point of view seems to be sensible : you just have to measure time spent in social computing, multiply it by the hourly cost of the employee and you have the value of information. And since we can’t measure (in money) the benefice due to information, the conclusion is obvious : social computing has a cost and doen’t bring any profit. So it’s useless.

The reason why such reasonings exist is that one doesn’t know how to quantifiy information according to business indicators. So the only business measurement is the acquisition cost, simply because no one can say : “such information made us make x dollars”.

The point is information is rather than an option : its value has to be determined when exercised. With one big difference : it my be exercised as many times as needed with a different value each time.

Example : I spend two ours to publish an analysis on my company intranet. We can know the cost of this information. Imagine no one read or use it in the next few month : it’s a loss of money. Imagine, that, one year later, a sales person read it, uses it in his blurb and closes a $200.000 deal because of that. Or imagine it helped one hundred people save 10 minutes on a day to day task…

Who said information and social computing have no value ?

This makes me think of one thing : we have nearly “everything 2.0″ but finance. Perharps the key guy in enteprise 2.0 adoption will be the (still to come) accountant 2.0.