It happens once or twice or year : McKinsey issues its report on the state of the networked enterprise (the in-house word for social business, enterprise 2.0, collaborative enterprise etc). And as usual everybody pounces on it. And as usual people try to make something of it, facing a strange paradox : the more things [...]
In short : CEOs and corporate directors are aware of the importance of social media, of what’s at stake and even use these tools in their personal lives but that does not lead to a mainstream corporate use. A Stanford survey analyzes the gap and concludes that social media use is a systemic issue. There [...]
In short : developing practices and behaviors to bring them online and favor technology adoption is only the visible part of the iceberg. Before all a “social intention” should be created, so we need to know what factors stimulate it. Social technologies are often shown as a means allowing to favor more efficient work practices. [...]
In brief : Social Business have known two eras until now : a first one where an autonomous adoption from users was expected, the second with business driven adoption strategies which was more meaningful in a work context. Now a third one is slowly emerging, consequence of the glass ceiling in which businesses crash into [...]
In short : The IBM Institute for Business Value recently issued a report on social business and the best ways to make it work. Beyond these points, this report will be very useful to built one’s roadmap of the new capabilities they need to develop and what it means in terms of technology. The IBM [...]
Summary : making employee adopt new usages and tools is often seen as pivotal for the success of any social business or 2.0 initiative. But what’s about managers ? Considering them as average users is overlooking their importance on the field and make sure that tools will be used for anything except actual daily work. [...]
Summary :is there a need for a person dedicated to social media at the highest corporate level ? That’s something many businesses are thinking about. But what could look like a significant signal may also neutralize social media by making it more isolated than ever. Talking about a new approach to operations, savvy advisors in [...]
Summary : many people from normal businesses wonder how is it possible that promising approaches like social business or enterprise 2.0 don’t become imperative by themselves, that there is so few willingness to establish them firmly, structurally. As if all the work being done to attract and engage employees through mechanisms that that more a [...]
Summary : according to a recent McKinsey study, organization may expect a 25% increase in productivity from social technologies. But, behind this appealing headline, the conclusions remain the same : nothing will happen until organizations conduct deep change programs, what put the promise into perspective and shows that the original matter of the study is [...]
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