Tag: airlines
Customer relationship
Customer service : avoid being the victim of you social media success
Summary : while some businesses are puzzled towards the lack of success of their customer service initiatives...
Customer relationship
Is Facebook the future of call-centers ? The Air France KLM Switzerland case
Summary : Facebook is usually considered as a communication and marketing tool. But it's becoming more and...
Customer relationship
Engage with customers. And then ?
Summary : It's obvious that the use of social media within companies and between companies and customers...
Customer relationship
Community management and processes by the example
Some weeks ago I promised to illustrate my "community management and processus" post with a fictitious but...
Management
From Social Media to Social CRM : a recent experience with airlines
I already wrote many posts about social CRM on this blog and I recently had the (unfortunate...