Summary : What makes a social business project successful ? To what extent question the existing and transform the culture ? Is success possible when top managers are not much concerned ? If we observe three major cases, there’ something obvious : the project was tied to an organizational change wanted by deeply involved CEOs. [...]
Summary : It’s obvious that the use of social media within companies and between companies and customers are not compartmentalized but complementary disciplines. If the “internal” company is more and more trying to get in touch with customers, the world of marketing struggles to make his way toward internal departments. As communication is becoming service, [...]
Even if I rarely speak about my employer, many of you know I’m working for blueKiwi and sometimes ask we who we are, what we are doing etc… Those who are presently attending the Enterprise 2.0 Conference in Boston will be able to know more about us and meet some of our people. Unfortunately (for [...]
When I say that enterprise 2.0 issues are becoming more and more important for companies, it’s not only words. After the experimentations time, comes the time of strategic views. Alcatel-Lucent built its own vision of what the company should be tomorrow and they called it “dynamic enterprise”. This vision was actually shared at their last [...]
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