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Enterprise 2.0 is about strategy

Social media within the enterprise suffers from being tools with mass appeal on the web. As a matter of fact, on the web everything relies on people’s will who let their needs drive their actions. One of the main drivers is pleasure and self satisfaction to join a group in order to do what we’re [...]

A strategy for enterprise 2.0 or enterprise 2.0 for strategy ?

Willing to build enterprise 2.0 is a nice project, most of all, it’s important to know why. As I often said (here for example) if the project supports your straegy it helps making people adopt new ways of working and the tools that make it possible. It may be obvious but the gap is often [...]

Tools won’t seduce digital natives. Culture will.

Recruiting Digital Natives make companies ask lots of questions. Some of their concerns are not justfied, and we can also read many nonsenses.
“They have their habits, their own way to do things, with their own tools…we only have to adopt those tools to seduce them”. Wrong ! They don’t juge by appearances (or as we [...]

Participation on Online Communities : can we beat the “natural law” ?

It seems that question of participation rate on online communities is coming back as a major issue. I’d rather say that people are wondering if the rate we notice on the web are still relevant within the enterprise, that’s to say if in an organization where people are supposed to be involved and use the [...]