The world of communication and marketing is worried because of the consecration of digital medias, an highbrow word used to talk about the web by people who are suddently feeling out of date.
For many people, the revolution brought by the web is the so-called new “power” that’s in internauts’ hands. According to me this power, [...]
Entries Tagged as 'attention'
Will you know how to export your conversations and focus on transactions ?
December 7th, 2009 · View Comments · Communication, HR & Management 2.0, Social Networking, recruitment
Tags: attention·Communication·conversations·exchanges·Human resources·marketing·recruitment·social networks·transactions
How to understand and position enteprise 2.0 in the real enterprise
December 1st, 2009 · View Comments · Communication, Communities, HR & Management 2.0, Organization & Management, Social Networking, enterprise 2.0, social computing
It’s time to sum up all the thoughts I had these last months. I tried to start from both the concerns expressed by C level managers asking for a global vision and ground managers who needed a “hands on” vision because they don’t have time to waste to try to understand such nebulous things. Having [...]
Tags: adoption·attention·business process·Communities·community management·crowdsourcing·customers·enterprise 2.0·human-capital·implementation·information capital·informational capital·internal-communication·management·management 2.0·marketing·process·social management·socio-collaborative management·support
Social CRM and lead generation : headaches ahead !
November 2nd, 2009 · View Comments · Communication, Organization & Management
Objectively, to my mind, Social CRM is the first concrete and operational formalization of the wider enterprise 2.0 concept. But it won’t go without bringing many questionings for marketing people as well as possible disputes.
One of the social CRM principles is to create attention, then relationship in order to “pull” the business. It’s not about [...]
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