In short : there are more people wondering if there’s a real dependence on social media. In fact people, social animals are dependent on others. To meet their needs they depend on some tools, but not necessarily It’s a recurrent discussion. It often happens on traditional media or as a question that emerges during a [...]
Summary : gamification is often shown as the best way to engage employees and customers in a digital world where they are subjects to more and more appeals. But the mechanism has it weaknesses and simplistic short cuts can lead to failure. Gamification remplaces engagement or follows it but does not precede it. And when [...]
Summary : it’s more than difficult to make people participate into social or participative activities that are trying to emerge all around the organization, despite of the obvious benefits for both them and the collective. Two reasons to that. First is the benefit of participation car be immediate for someone in the community while it [...]
Summary : tomorrow’s organization will be connected and communicative. This is the only way to success in the knowledge economy. But communication and exchange, which are essential foundations for collaboration, need a sender and a receiver who mobilize their attention. But attention, more than time, is the scarce productive ressource which use has to be [...]
Summary : enterprises will have to improve their organizational and management. Projects, pilots, initiatives are multiplying to experiment, learn, understand. But what is the right duration for sandbox ? The common answer is that it should take the time it needs but there’s a risk that’s growing with time. Many projects do nothing but creating [...]
I’ve been willing to tackle this topic for a long time and seing Julien le Nestour‘s presentation at the last Enterprise 2.0 forum made me feel it was high time to put my thoughts in words. Facing an increasing amount of information and considering the time we need to peruse, process, generate it, time is [...]
The world of communication and marketing is worried because of the consecration of digital medias, an highbrow word used to talk about the web by people who are suddently feeling out of date. For many people, the revolution brought by the web is the so-called new “power” that’s in internauts’ hands. According to me this [...]
It’s time to sum up all the thoughts I had these last months. I tried to start from both the concerns expressed by C level managers asking for a global vision and ground managers who needed a “hands on” vision because they don’t have time to waste to try to understand such nebulous things. Having [...]
Objectively, to my mind, Social CRM is the first concrete and operational formalization of the wider enterprise 2.0 concept. But it won’t go without bringing many questionings for marketing people as well as possible disputes. One of the social CRM principles is to create attention, then relationship in order to “pull” the business. It’s not [...]
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