The last “Virtual Enterpise 2.0 conference” was a good opportunity to visit some vendor’s booth to know what to expect from them in 2010. I finally had a look at blueKiwi to see what was new at our European leader.
[Disclaimer..: I joined blueKiwi at the versy beginning of the company and left in last décember. I don't have any kind of stake in the company anymore]
Since of my most important rules is “never trust a sales guy” I quickly left the tchat to start a skype conversation with CEO Carlos Diaz (sometimes being an alumni helps…). A good way to know more about the news, share some thoughts and try to guess what was not offically announced.
• New positionning
You may rember my last post about conversations, their potential and their limits in a business context. Carlos intuitively got the distinction and aligned his strategy with the product’s DNA : conversations and communities.
If I had to define the “new blueKiwi” I’d say it’s a “space for engagement and sourcing”. It addresses the need to get the most of what employees can give beyond their assignments and, most of all, the need to gather an ecosystem that includes clients either in B2B or B2C. A space that’s not dedicated to execution activities but to conversations that makes tomorrow’s proudcts and business models emerge while strengthening the relationship between the enterprise and the ecosystem for a long term value creation.
This distinction is more than words. In my opinion there’s no “one and only enterprise 2.0″, each need, each business line may need a specific approach in terms of tools, methodology in order to harness the full potential of the ecosystem. And a clear positionning is needed to achieve that.
So let’s check how the discourse impacts the facts.
If you’re staying in France next week and want to see how an collaborative intranet 2.0 can help you to manage your HR problematics, you can attend the conference that will take place at the Microsoft Technology Center Microsoft Technology (Salle Everest, 148 rue de l’université 75007 Paris) on tuesday october 31st from 5 to 7 PM.
A few words to say I’m going to join 
) that brings web 2.0 inside your organization. As it’s fully flexible and people centric you can use it to support every social practice you want your organization to adopt. An intranet 2.0 so…perharps the only intranet I’ve ever seen that desserves the 2.0 label! I hope for Richard that Carlos Diaz, blueKiwi’s CEO will soon launch an english blog as I often ask him.
I often say that transparency is very important in decision making. Because it gives sense to the decision it’s key in improving membership, trust toward managers and organization, and it makes people more implicated as long as they’ve been implicated in the process. A good approach to solve part of HR problematics.
You can find the "original" french version of this blog here
