Blogs as a management tool: what’s important is content

loupeIf you’ve read my post about blogs as a management tool, your reaction may (and should) have been “this will generate so much content that it will quickly besome unable”. This clear-headed reaction is half right, half wrong, depending on how the platform is conceived.

Internal blogs have to aims: facilitating communication and managing content. The second aim (and partly the first) is highly depending not on the generated information but on how anybody can find what he’s looking for.

For example, anyone who wants to know what was written on one subject will use search tools based on word or tags search. That’s the first level.

But managers may want to have a specific access to information… and that’s what gives a real added value to the internal blog platform [Read more...]