Bertrand Duperrin's Notepad

Thoughts on management, HR, social networks…and enterprise 2.0

" The most successful companies are those that think jointly technological change, work design and the changes in internal social relationships.” Antoine Riboud.
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Entries Tagged as 'brand'

This is the world we live in

September 6th, 2009 · View Comments · Social Networking, social computing, society

This is the nth update of a famous series I’ve already blogged the previous pieces before. No need to add anything. (Found thanks to Luis Suarez).

I’m still curious to know how “common people” react to this video.
One last thing. Luis draws the word “socialnomics” out the video. This words seems very relevant to describe the [...]

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From the 5 eras of social web to transforming organizations

May 25th, 2009 · View Comments · Organization & Management, social computing

I had the chance to meet up with Jeremiah Owyang during his last coming in Paris. He presented us his report on the the future of social web. An interesting discussion followed, then we came to have a drink and carried on.
One thing I used to sense and which was confirmed is the specificity of [...]

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Personal Branding won’t go without Corporate Branding

May 4th, 2009 · View Comments · Communication, HR & Management 2.0, Human resources, Social Networking, recruitment, society

Personal Branding is a very fashionable topic today. More than that, it’s a deep trend that is overdiscussed because of its yougness. A day will come that it will be so obvious that no-one will feel like arguing anymore. The purpose is to manage one’s reputation and professional brand in order to :
- those who [...]

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