2013 : the dawn of the 3rd social business strategies era

SocialBusiness

In brief : Social Business have known two eras until now : a first one where an autonomous adoption from users was expected, the second with business driven adoption strategies which was more meaningful in a work context. Now a third one is slowly emerging, consequence of the glass ceiling in which businesses crash into [...]

Social and 2.0 : employee adoption does not matter. Manager’s does.

Summary : making employee adopt new usages and tools is often seen as pivotal for the success of any social business or 2.0 initiative. But what’s about managers ? Considering them as average users is overlooking their importance on the field and make sure that tools will be used for anything except actual daily work. [...]

Social Business and the syndrome of the guy who needs to be the nice and funny one at parties

SocialBusiness

Summary : many people from normal businesses wonder how is it possible that promising approaches like social business or enterprise 2.0 don’t become imperative by themselves, that there is so few willingness to establish them firmly, structurally. As if all the work being done to attract and engage employees through mechanisms that that more a [...]

What impacts the success of a social business project (and who’s responsible for what) ?

impactingfactors

Summary : deploying social business asks to work on many fronts at the same time but it’s clear that, beyond the usual “engagement-adoption” approach organizations lack something more structured allowing to visualize the main lignes of their plan and understand how they impact the reach of expected benefits. That would also be a good means [...]

Too little engagement or the failure of manipulation ?

SocialBusiness

Summary : tomorrow’s enterprise, 2.0, social or whatever needs more engagement from employees. But there’s a problem : everything show they’re less and less engagement. Worrying but logical, depending on what one really means by engagement. As a matter of fact, considering the lack of will to undertake the needed change, the word engagement is [...]

Transform usages and boost social networks adoption with email

marketstrat

Summary : there’s no biggest enemy for any enterprise social network than the email it’s supposed to replace and that will remain central on user’s screen for years through its client. What is a big barrier to change. But some may also choose to take the bull by the corns : deep integration of email [...]

If it matters measure it. If it’s new build a new frame of reference.

SocialBusiness

Summary : When the world and the economy are transforming, the existing frames of references on which be base our thinking and decision making become obsolete. To adapat to their current and future context, organizations not only should have the vision of what they want to become but also implement it in their employees’ day [...]

Enterprise 2.0 does not tolerate halve measures

SocialBusiness

Summary : many organizations have undertaken a transformation process. Each one is moving forward at its own rate, according to its ambitions and fears, to what seems possible and what they don’t want to tackle. But for what results ? As we may fear, a recent McKinsey study shows that such programs don’t tolerate half [...]

What challenges for HR in 2012 ?

SocialBusiness

Summary : At the dawn of a year that’s expected to be rather difficult, businesses face conflictual choices. On the one hand there are the traditional formula to get prepared for the impact, on the other hand there’s the feeling that anticipating the shock won’t be enough and preparing to get beyond may be a [...]

How quick wins can sometimes be misleading

SocialBusiness

Summary :most of the projects aiming at changing the way people work or implementing new tools start with seeking quick wins, evidences that the promise can be delivered on a small scale with a limited financial risk. Even if it’s a logical and wise approach, one should prevent from paying too much attention to quick [...]