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20+1 reasons not to launch an Enterprise Social Software project

Let’s be clear : I’m talking about the reasons not to launch a defined project because it’s born to fail. That does not mean that it’s the case for every project : more and more of them are born to be sucessful mainly because of the growing maturity of companies about social networks.
1°) Your interlocutor [...]

Can indicators take us in the wrong direction ?

Whatever some may think and even if the small enterprise 2.0 world have been overcatious with this notion, measurements are essentials because they help to validate, undersand and manage what’s done.
Except for experimentations (though come to think of it …) and matters of urgency, nothing is done holding one’s  wet finger in the wind.
Everyone who [...]

Where do rules that prevent from change come from ?

The question is nothing new. How many times did we  hear “we can’t change, we’ve always done like that” or “this is the rule so I obey”.
Even if it means to set the cat among the pigeons, I’m sure that with a closer look  it would become clear that some so-calles rules are useless if [...]

Change…but not everything at once

There’s one common question with no absolute answer : “ok, since I decided to implement social software within my company, how do I have to do ?”. I think most of the experts will agree there’s no magic recipe but many tips you have to adapt to your own context.
But, before all, never forget the [...]

The change that could not happen…

Economy is experiencing minor troubles, bringing about few bankruptcies, leading many players to feel lost into emptyness.
But what really happend ?
• Lawful practices of which it was possible to guess they would lead to a major crisis if taken to their paroxysm. “But dont worry, we master the system and know when to stop”.
• Always [...]

11 tips for a friend who’d like to try enterprise 2.0

I often talk with friends who experience every day at work the problems I write about here and, once, they end by asking “what’s this thing you write about…enterprise 2.0 ? I ear about it sometimes but I can’t understand what it’s really about…but if it could help me solving my problems it would be [...]

Who’s looking for a magik stick on the clouds only gets showers

Sometimes some of my readers, rather than letting a comment or leaving with their doubts, send me questions by email. And among the questions, one comes so often that it desserves a public answer.
Generaly the mail looks that that
“Dear Bertrand
I’m very interesting in all that’s being said about enteprise and web 2.0. As a matter [...]

When 2.0 dissolves into businesses

If there’s a big confusion around enterprise 2.0 it’s because of its perimeter, what  makes the concept very nebulous for novices and even for specialist who sometimes seem to disagree although hey are sayning the same thing in different ways.  The question is to know if 2.0 applied to business is about the whole business [...]

Enterprise 2.0 : success comes from organizational approach

This is what to conclude from this McKinsey Survey (by the way, it confirms what I’ve been thinking for years) that tries to bring us a view of the state of the art in enterprise 2.0 adoption. At first sight I really didn’t like the title “building the web 2.0″ enterprise because it would suggest [...]

Enterprise 2.0 : the time when Mr McKinsey, The Geek and Mrs Smith seat together

One of the biggest issues encountered in the the first “enteprise 2.0″ projets and, globally in everything that aimed at changing in any way the people work according to current issues, was the fact the interested parties where all going in their own direction without taking the others into account. Some thinking the others would [...]