In short : while digital was supposed to trigger a new era for for marketing, it seems to be slowly killing it. Low performance and lost of trust from boards are established facts. But blaming CMOs is a too easy shortcut : they won’t be successful until joint and multidisciplinary programs are implemented. Social media [...]
Summary : technology is not the property of the IT department anymore and CIOs must move from being the keeper of the flame to being a service provider for business lines and customers. With new stakes and obligations that makes his usual paradigm fly into pieces. IT is the matter of everyone in the organization [...]
I discovered the term “techno-populist” while reading this businessweek article. This expression, originally due to Forrester, designates people who flout their company’s IT policies in order to use in their professional lives the tools they use in their private life. Wendy wakes joined Unilever when she was 27. Within the marketing department she quickly experienced [...]
This is what to conclude from this McKinsey Survey (by the way, it confirms what I’ve been thinking for years) that tries to bring us a view of the state of the art in enterprise 2.0 adoption. At first sight I really didn’t like the title “building the web 2.0″ enterprise because it would suggest [...]
One of the biggest issues encountered in the the first “enteprise 2.0″ projets and, globally in everything that aimed at changing in any way the people work according to current issues, was the fact the interested parties where all going in their own direction without taking the others into account. Some thinking the others would [...]
The CIGREF (french big companies CIO club) issued and interesting report co-writen with McKinsey. Although it’s writen in French, [ now availabe in english] I would like to share some points with you. And, if ever you know someone who can make a quick translation for you I think it’s really worht. – IT doesn’t [...]
You can find the "original" french version of this blog here
Follow Me!