Summary : everyone has an idea, even a rough one, of where social CRM is taking us but no one exactly knows what will be the levers. A common mistake is to keep on managing customers the old way, as a passive target whose only function is to buy in a system where value is [...]
Think 2.0 and search for your client
April 2, 2009 by Leave a Comment
In the “how to build enterprise 2.0″ or “how to make management 2.0 happen in the workplace” series (which is not always the same thing) I think that before defining any action plan it’s important to understand the logic underneath. As a matter of fact, it’s impossible to bring anyone to do anything if he [...]
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