Bertrand Duperrin's Notepad

Thoughts on management, HR, social networks…and enterprise 2.0

" The most successful companies are those that think jointly technological change, work design and the changes in internal social relationships.” Antoine Riboud.
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Entries Tagged as 'Communication'

From formal to informal collaborations : what are employees’ constraints

February 18th, 2010 · View Comments · Recommended Bookmarks

The collaboration 2.0 thing has now been discussed for a few years. Beyond trendy words, that’s nothing more than making people develop collaborative pratices in a more informal fashion, less contrainsted by organizational rigidities, in ordre to access more easily to the right nformations and people to solve the problems that appear in their workaday [...]

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From Social Media to Social CRM : a recent experience with airlines

January 11th, 2010 · View Comments · Communication, Communities, Social Networking, social computing

I already wrote many posts about social CRM on this blog and I recently had the (unfortunate ?) opportunity to add a real life experience to my thoughts. Those who’d prefer to pass over the narative of a long story may directly go to the bottom of the page to read the conclusion.
The situation
A simple [...]

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A central corporate department is in charge of your enterprise 2.0 project ? Some traps to avoid

January 5th, 2010 · View Comments · Communication, HR & Management 2.0, Social Networking, enterprise 2.0, social computing

An enteprise 2.0 project (or whatever the name it’s given) can be carried by many different kind of people or departments. A dedicated joint team (what is ly prefered choice), HR dept, Communication Dept, IT dept… This is something that has to be thought about upstream but in many cases someone takes the leadership and [...]

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Will you know how to export your conversations and focus on transactions ?

December 7th, 2009 · View Comments · Communication, HR & Management 2.0, Social Networking, recruitment

The world of communication and marketing is worried because of the consecration of digital medias, an highbrow word used to talk about the web by people who are suddently feeling out of date.
For many people, the revolution brought by the web is the so-called new “power” that’s in internauts’ hands. According to me this power, [...]

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7 web 2.0 words to use cautiously with real managers

November 25th, 2009 · View Comments · Communication, Communities, Recommended Bookmarks, Social Networking, enterprise 2.0, social computing

Even if enterprise 2.0 has its source in web 2.0, everybody now recognize that what we can see and use on the web needs to be tidied up to enter the workplace. One of the stumbling blocks can be found in language : sometimes even if two people agree on the content, the form can [...]

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Community management Vs Socio-Collaborative management : how to make the right choice

November 17th, 2009 · View Comments · Communication, Communities, HR & Management 2.0, Organization & Management, Social Networking, social computing

I already wrote how dangerous it was to use community management for every kind of purpose, and that instead of seing communities everywhere (which need community managers), enterprises have to learn to recognize groups who only need a “simple” manager who’s doing his job right.
Using social platforms in the context of teamwork has a purpose [...]

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Real time web is not a cure-all (and twitter won’t kill blogs)

July 10th, 2009 · View Comments · Social Networking, social computing

We can hear that microblogging is killing blogging and that, globally speaking, the future of web is real time. An hasty discourse I don’t subscribe to. It does not seem to me that a trend is replacing another but that they are complementary.
This applies to the general public web but also to the corporate web.
This [...]

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Personal Branding won’t go without Corporate Branding

May 4th, 2009 · View Comments · Communication, HR & Management 2.0, Human resources, Social Networking, recruitment, society

Personal Branding is a very fashionable topic today. More than that, it’s a deep trend that is overdiscussed because of its yougness. A day will come that it will be so obvious that no-one will feel like arguing anymore. The purpose is to manage one’s reputation and professional brand in order to :
- those who [...]

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Why communication managers don’t have to fear enterprise 2.0

March 31st, 2009 · View Comments · Communication, enterprise 2.0, social computing

Among the many misunderstandings that may slow adoption of new practices and tools, there is the fear communication managers may have of what is often presented as a new freedom of speech for employees.
Nothinb but logical : the role of a communication department is to spread the corporate message and avoid any kind of interference. [...]

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