You may have noticed that I’m often skeptical when talking about community management. Not because I don’t believe in it but because its importance and role are so impressive that it must not be led astray or neglected.
When talking about community management, internal and external, there are risks and constraints to take into consideration not [...]
Entries Tagged as 'Communities'
The community management bible is now online
March 8th, 2010 · View Comments · Communities, social computing
Adopting new practices in multiple contexts
March 4th, 2010 · View Comments · Collaborative practices, Organization & Management, Social Networking, enterprise 2.0, social computing
Knowing that people have to face multiple contexts in their work, we have to make sure that new practices and tools are enablers in each situation. I do not write “social” or “2.0″ in purpose because these words are so tied to communities and social networks that we often forget that the underlying concepts may [...]
Tags: activity-specific social software·change·change-management·collaboration·collective efficiency·Communities·enterprise 2.0·organizational performance·performance·social media
What place for communities in collaboration ?
March 2nd, 2010 · View Comments · Collaborative practices, Communities, Organization & Management, enterprise 2.0
The switch from a compartimentalized enterprise collaborating on a small perimeter to an enterprise that harnesses mass collaboration and leverages social networks and communties is much harder than many expected.
But is “transformation” a relevant word ?
First because collaboration has many differents levels and scopes that not exclusive but complementary. Enterprise 2.0 does not mean the [...]
Tags: change·change-management·collaboration·Communities·community management·enterprise 2.0·management
blueKiwi : the good use of conversations
February 19th, 2010 · View Comments · Social Networking, enterprise 2.0, social computing
The last “Virtual Enterpise 2.0 conference” was a good opportunity to visit some vendor’s booth to know what to expect from them in 2010. I finally had a look at blueKiwi to see what was new at our European leader.
[Disclaimer..: I joined blueKiwi at the versy beginning of the company and left in last décember. [...]
Tags: bluekiwi·Communities·conversations·facebook·freemium·linkedin·marketing·social crm·social networks·twitter
Social Networking for Business : a collaboration engineering guide in the 2.0 era
February 18th, 2010 · View Comments · Communities, Intranets & collaborative tools, Organization & Management, Social Networking, enterprise 2.0, social computing
If you read this blog it may be because the new approaches to collaboration and among them social networks interest you. You surely get their potential. You surely understand that deploying a tool, put passion and energy in your projet and pray is not the best way to make things work and achieve tangible results [...]
Tags: collaboration·Communities·enterprise 2.0·enterprise social networks·enterprise-social-software·rawn shah·social networks
The conversational enterprise : opportunity or dead end ?
February 16th, 2010 · View Comments · Communities, Organization & Management, enterprise 2.0
If we listen to what’s being said here and there, the future of business is conversation. A concept that’s not so easy to get for many organizations for two reasons :
• Intuitively, conversation makes think of chat…what means waste of time
• In the management ideology, there are those who talk and those who do. So, [...]
Tags: collaboration·Communities·conversations·enterprise 2.0·groups·interactions
What CRM is and what it should be
January 25th, 2010 · View Comments · Organization & Management, enterprise 2.0
The good thing with acronyms is that they are easy to remember. Their weakness is that it’s easy to forget their meaning. Let’s consider CRM for instance, it means “Customer relationship management”. I repeat customer relationship management.
If we have a closer look, we are forced to admit that CRM has been lead astray to become, [...]
Tags: Communities·crm·customer·customer relationship·customers·Innovation·relationship·sales·social crm
From Social Media to Social CRM : a recent experience with airlines
January 11th, 2010 · View Comments · Communication, Communities, Social Networking, social computing
I already wrote many posts about social CRM on this blog and I recently had the (unfortunate ?) opportunity to add a real life experience to my thoughts. Those who’d prefer to pass over the narative of a long story may directly go to the bottom of the page to read the conclusion.
The situation
A simple [...]
Tags: air-france·airlines·clients·Communication·Communities·community management·crisis management·customer relationship·customers·e-reputation·eurostar·KLM·management·microblogging·social computing·social crm·social media·twitter·value chain 2.0
How to understand and position enteprise 2.0 in the real enterprise
December 1st, 2009 · View Comments · Communication, Communities, HR & Management 2.0, Organization & Management, Social Networking, enterprise 2.0, social computing
It’s time to sum up all the thoughts I had these last months. I tried to start from both the concerns expressed by C level managers asking for a global vision and ground managers who needed a “hands on” vision because they don’t have time to waste to try to understand such nebulous things. Having [...]
Tags: adoption·attention·business process·Communities·community management·crowdsourcing·customers·enterprise 2.0·human-capital·implementation·information capital·informational capital·internal-communication·management·management 2.0·marketing·process·social management·socio-collaborative management·support
7 web 2.0 words to use cautiously with real managers
November 25th, 2009 · View Comments · Communication, Communities, Recommended Bookmarks, Social Networking, enterprise 2.0, social computing
Even if enterprise 2.0 has its source in web 2.0, everybody now recognize that what we can see and use on the web needs to be tidied up to enter the workplace. One of the stumbling blocks can be found in language : sometimes even if two people agree on the content, the form can [...]
Tags: 2.0·Communication·Communities·contents·enterprise 2.0·marketing·social·usages·web 2.0
You can find the "original" french version of this blog here
