Summary : deploying social business asks to work on many fronts at the same time but it’s clear that, beyond the usual “engagement-adoption” approach organizations lack something more structured allowing to visualize the main lignes of their plan and understand how they impact the reach of expected benefits. That would also be a good means [...]
Summary : Digital, social media and networks…businesses are looking for people mastering these new concepts and tools. But we need to be careful toward excesses we can see emerging today : knowing tools has no value per se. Using them in a business context or applying their principles to existing business activities to transform practices [...]
Summary : there’s something paradoxical with community management : so many matter and cases available and still so much difficulty when it comes to implement. The common conclusion is that communities are still a very young matter and that we’ve still a lot to learn about it. And what if we were much more mature [...]
Like every year at the same period, the Community Roundtable favours us with a new version of their study on the state of the art on communities, titled “State of Community Management 2012“. The study is available for free so there’s no reason not reading it. Written by recognized world-class professionals and relying on the [...]
Summary : There’s a tendency to call “community manager” any person that communicates online for an enterprise…even it the activity has nothing to do with communities. This excessive use of a buzzword seems to start worrying applicants that want more precisions on the nature of the work and how it articulates with “real” operations. A [...]
Summary : enterprises will have to enter the world of conversations. Everything will become conversations between enterprises, employees and customers. Such a concept, when not introduced the right way, is scary for lots of businesses because it overlooks the need to make conversations actionable. Most of all, employees are very uncomfortable with the conversation attitude [...]
Summary :with a profile that’s still hard to define, community managers look like rare birds. The only certainty is that they should be true professionals. But in which field ? Knowing social environments, the way they work and their rules seem to be a prerequisite. But, having a closer took to what people really expect [...]
Summary :we’re still fare from being done with discussions on enterprise community management. More complex to implement that it seemed, this kind of system did not always keep its promises and results range from the best to the worse to such an extent that some start to wonder if it’s really worth. Among poorly managed [...]
Summary : while it’s quite hard for enterprises to enter the good olds forums where fans have passionate conversations, they’re still very uncomfortable with the communities they try to agregate on the “modern web”, being uncertain about what to do or give to create a real engagement. In fact, all the problem is in the [...]
Summary : it’s a shared assumption that enterprises need doers. But, pushed to its limit, these logics do not always mean improvement but, paradoxically, stagnation if not regression. As a matter of fact, “doing” and “building” often means adding things to what exists without taking time to unravel it even when it goes against what [...]
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