You may have noticed that I’m often skeptical when talking about community management. Not because I don’t believe in it but because its importance and role are so impressive that it must not be led astray or neglected.
When talking about community management, internal and external, there are risks and constraints to take into consideration not [...]
Entries Tagged as 'community managers'
The community management bible is now online
March 8th, 2010 · View Comments · Communities, social computing
Sometimes you need a community manager. Sometimes a manager is enough…
September 22nd, 2009 · View Comments · Communities, Organization & Management, Social Networking, enterprise 2.0, social computing
Among the the fundamental and trendy issues about enterprise 2.0, it’s impossible not to mention this one : what does making a community work and live takes ? According to many enterprises, that’s what make their “enterprise 2.0″ projects succeed or fail. As short and simple it is, this question brings two strategic issues about [...]
Tags: animation·Communities·community management·community managers·enterprise 2.0·goal·management·purpose
Community management is about business, not claptrap
February 9th, 2009 · View Comments · Communication, Communities
I recently bumped into a post putting community managers on their guards : if they can’t demonstrate / deliver any ROI they may face very hard times in a near future.
In the one hand I share the idea according to which, “external” community management (that is not the same thing as community management for internal [...]
Tags: Communication·Communities·community management·community managers·distributed innovation·Innovation·marketing·open innovation·organization·product·R&D
You can find the "original" french version of this blog here
