The issue has been emerging for years but it’s now a hard trend : companies don’t consider internal use of web 2.0 as a prospective subject and started to work on its implementation. The network logic and the question of knowing how to implement it is now on CEO”s agendas. All the same, people in charge often can’t make head nor tail of it.
In the first years, the equation was as simple as web 2.0 = Blogs + wikis. No sooner companies understand what they could do with these tools that they were told about social bookmarking. Then RSS. Then microblogging. And now social networks.

So many new things that common people in common businesses may get lost, don’t you think ?

In fact the point is not to make a choice between all these tools but to make a rational use of many of them, each having its purpose, in an unified context. Continously switching from one to another is out of question : employees must have everything at their disposal at the same time and in one interface, without having to care about how they communicare together. Another point is that IT depts can’t afford building bridges between a multitude of tools that evolve independantly, depending on the will of each vendor. I don’t even mention the real risk of overlap as solutions become more mature and expand their scope.

In this logic, the emergence of social networks as the main issue doesn’t have to be understood as “one more tool” but, on the contrary, as the integration of what’s above in a consistant approach.

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