Signals instead of conversations ?

socialmedia

Summary :  enterprises will have to enter the world of conversations. Everything will become conversations between enterprises, employees and customers. Such a concept, when not introduced the right way, is scary for lots of businesses because it overlooks the need to make conversations actionable. Most of all, employees are very uncomfortable with the conversation attitude […]

Pin It

Does enterprise (2.0) need a pilot ?

marketstrat

It started with this provocative post from Michael Idinopulos. His message is quite claire : assuming that enterprise 2.0 relies on networked interactions, that these interations need a critical mass of users not only because of Metcalf law but also because, by definition, it’s impsossible to know at the beginning  who will be needed in […]

Pin It