Bertrand Duperrin's Notepad

Thoughts on management, HR, social networks…and enterprise 2.0

" The most successful companies are those that think jointly technological change, work design and the changes in internal social relationships.” Antoine Riboud.
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Entries Tagged as 'corporate branding'

Branding without an improvement process is a flash in the pan

June 1st, 2009 · View Comments · Communication, Human resources, Social Networking, recruitment, social computing

Now that people realize that the traces everyone (businesses or individuals) leaves on the net impact their economic activities everyday more, “branding” is becoming a very trendy issue. First “personal” then, logically, “corporate”.
Then, things should be as perfect as possible in a perfect world. Everyone will be able to know everything about anyone, so will [...]

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Personal Branding won’t go without Corporate Branding

May 4th, 2009 · View Comments · Communication, HR & Management 2.0, Human resources, Social Networking, recruitment, society

Personal Branding is a very fashionable topic today. More than that, it’s a deep trend that is overdiscussed because of its yougness. A day will come that it will be so obvious that no-one will feel like arguing anymore. The purpose is to manage one’s reputation and professional brand in order to :
- those who [...]

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