Tag: crisis communication
Customer relationship
So you think your brand has a community
communautés, marques, gestion de crise, community management, communication, relation client
Customer relationship
Is Facebook the future of call-centers ? The Air France KLM Switzerland case
Summary : Facebook is usually considered as a communication and marketing tool. But it's becoming more and...
Customer relationship
Community management and processes by the example
Some weeks ago I promised to illustrate my "community management and processus" post with a fictitious but...
Web & Usages
Community Management is a “processus in processum”
Even if community management is still an unclear concept with changing boundaries, many senseful and insightful things...
Intranets and digital workplace
The power of decentralized crisis management : the Gustav case
Crisis is charaterized by its suddenty, its unpredictability and the gravity of its possible consequences. It forces...