The good thing with acronyms is that they are easy to remember. Their weakness is that it’s easy to forget their meaning. Let’s consider CRM for instance, it means “Customer relationship management”. I repeat customer relationship management.
If we have a closer look, we are forced to admit that CRM has been lead astray to become, [...]
Entries Tagged as 'crm'
What CRM is and what it should be
January 25th, 2010 · View Comments · Organization & Management, enterprise 2.0
Tags: Communities·crm·customer·customer relationship·customers·Innovation·relationship·sales·social crm
Hey ! I’m your ERP and I’m talking to you !
January 19th, 2010 · View Comments · IT, enterprise 2.0, social computing
I’d like to share some thoughts about what our work environment may look like in a close future if what I think being two main trends manage to reach maturity.
The first is “ambient awareness”. a word I find more relevant than microblogging which is only its embodying in terms of toosls. That’s the ability to [...]
Tags: activity-specific social software·ambient awareness·crm·enterprise 2.0·erp·information·microblogging·problem solving·real time·real time web·search
You want your employees to be more “social” ? Rely on their selfishness
November 3rd, 2009 · View Comments · Organization & Management, Social Networking, enterprise 2.0, social computing
Among all the projects that have a “2.0 label”, it’s possible to make a distinction between those that are mainly about social networkings and those that aim at bringing traditional office applications on the cloud. Each kind addresses specific needs and has its own barriers. In one case it’s about changing the way people work, [...]
Tags: adoption·bpm·business process·crm·enterprise 2.0·erp·Office 2.0·process·routine·social routine·social-software
Beyond social CRM : social stakeholders management
August 31st, 2009 · View Comments · Organization & Management, strategy
Last week I wrote what social CRM meant to me. It’s the inevitable step toward the implementation of a customer relationship management of a new nature. Clients are not only marketing objectfs or elements of a sales pipe anymore but people with whom businesses built things on a long term perspective, beyond the sacred purchase [...]
Tags: crm·social business·social crm·social stakeholders management·stakeholders·strategy
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