Tag: customer understanding
Customer relationship
The new customer centricity
Every business claims it's customer centric. At least that's the discourse, reality being very different. Between those...
Customer relationship
Let’s talk about B2B customer experience
automatisation, B2B, caterpillar, connaissance client, data, données, expérience, expérience client, extranet, marketing, optimisation, process, self-service, valeur
Customer relationship
Instore experience excellence requires online maturity
I am sure that the online vs store debate will soon be over. The online business won't...
Data
Businesses know their employees. Really ?
Let's start from the beginning. Digital transformation is a matter of customer experience and this latter requires,...
Customer relationship
With every business becoming a marketing businesse, what happens to the product ?
Today, due to increasing customer expectations and what technology makes possible, business must reinvent their marketing. This...
Customer relationship
Businesses need a chief experience officer
Adobe, adobe summit, chief experience officer, collaboration, connaissance client, contenu, data, données, expérience client, journey designer, journey manager, marketing, marketing digital
Customer relationship
Knowing is not not understanding the customer
I've already written about how customer understanding matters. That's key to a personalized experience and marketing and...
Customer relationship
The gap between brands and consumers is getting wider
Time has come to individualize marketing and customer relationship. With the rise of the social web, brands...