Social Business is not the answer but the question

SocialBusiness

In short : the use of words like “social business” or “2.0″ often lead to ready-made answers that prevent businesses to really think about their project. We should rather use these words to built a questionning intead of  deducing hasty preconceived ideas. Don’t worry. That’s not an umpteenth try to define what enterprise 2.0, social [...]

Enterprise 2.0 : who spends one’s time reading a dictionnary forgets his bank statement

Summary : the Enterprise 2.0 Conference that took place last week in Santa Clara leaves those who followed it from a distance with a strange impression. While we could expect, with the increasing maturity, a real breakthrough on value creation models, we end with a petty squabbling about enterprise 2.0 and social business. What brings, [...]

Web 2.0 : a more realistic systemic approach

socialmedia

This could have passed unnoticed. In a post about Dell an the fact their online shop was more 2.0 than their ideagora Ideastorm, Tim O’Reilly made his definition of web 2.0 seriously evolve from the original one. For your information, here his the “original” defintion as it can be found on wikipedia today. Web 2.0 [...]