A few days ago I wrote a note about a McKinsey report saying how success will depend on interactions for companies tomorrow. In the same tendency I have to mention the report on the immaterial economy recently published by the french minister of economy.

I think it’s a very important subject and I’m convinced enterprises will have to improve their internal models because their surrounding is moving. But it supposes to be conscious of what is the new context they have to face and everything that makes them aware of that is very welcome.

So economy is evolving, production and employee’s profiles too, and we won’t run a company in 2010 the way we did in the 90′s with a post industrial management legacy.
What does the report says ? [Read more...]