Bertrand Duperrin's Notepad

Thoughts on management, HR, social networks…and enterprise 2.0

" The most successful companies are those that think jointly technological change, work design and the changes in internal social relationships.” Antoine Riboud.
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Entries Tagged as 'employer brand'

Branding without an improvement process is a flash in the pan

June 1st, 2009 · View Comments · Communication, Human resources, Social Networking, recruitment, social computing

Now that people realize that the traces everyone (businesses or individuals) leaves on the net impact their economic activities everyday more, “branding” is becoming a very trendy issue. First “personal” then, logically, “corporate”.
Then, things should be as perfect as possible in a perfect world. Everyone will be able to know everything about anyone, so will [...]

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HR 2.0 as an ongoing process

May 28th, 2009 · View Comments · HR & Management 2.0, Human resources, Social Networking, enterprise 2.0, recruitment, social computing

This post is the continuation of the one I wrote on the central role HR have to be given in the change process businesses need to undertake to grow in the current economy.
Most often, identifying a need implies that a project has to be undertaken. A project is made of a number of known and [...]

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Personal Branding won’t go without Corporate Branding

May 4th, 2009 · View Comments · Communication, HR & Management 2.0, Human resources, Social Networking, recruitment, society

Personal Branding is a very fashionable topic today. More than that, it’s a deep trend that is overdiscussed because of its yougness. A day will come that it will be so obvious that no-one will feel like arguing anymore. The purpose is to manage one’s reputation and professional brand in order to :
- those who [...]

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Danone explorers : In Real Life recruitment 2.0 for Y Gens

November 30th, 2008 · View Comments · Communication, HR & Management 2.0, Human resources, Social Networking, recruitment

A few weeks ago I was invited by Danone to attend their Danone Explorers event, a moment when the company and students who are looking for an internship can meet.
I already wrote many things about Danone on my French blog but nothing here. I think there are a few things you have to know before [...]

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