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Enterprise 2.0 can impact beyond intangible assets

In some pevious posts we (quickly) saw how enterprise 2.0 can impact enterprise’s intangible assets, supporting the value creation process.
But, looking at the following diagram, we can also wonder if it’s possible to go further in this reflection.

According to me it’s obvious, mostly on the following issues :

Tags: balanced scorecard , Communities , e-marketing , [...]

How Enterprise 2.0 can help managing and improving organizational capital to support strategy

This is the third (and last) post of the series about enterprise 2.0 and intangible assets. Why do “organization capital” ? It’s the ability to mobilize and support the change process that is needed to support strategy.
It’s made of four elements :
- culture : appropriation of the vision and key values needed to support strategy
- [...]

Do french companies really understand nothing to web 2.0 ?

A recent Jemm Research survey made upon IBM request [fr] shows that french companies can’t identify web 2.0 tools and their benefits. Do we have to worry about that ?
According to me the way things are asked introduces a bias in the answer, most of because they took the issue wrong side up. What are [...]

Developing and managing information capital to support strategy : can enterprise 2.0 help ?

After some days “off” (too busy at work to take care of my blog), this is the second post of my series about how enterprise may support strategy. After human capital comes information capital.
It’s about assessing the availability of the information systems, networks and infrastructure which aee needed to support strategy.
A first sight the two [...]

Meet blueKiwi at the Enterprise 2.0 Conference

Even if I rarely speak about my employer, many of you know I’m working for blueKiwi and sometimes ask we who we are, what we are doing etc…
Those who are presently attending the Enterprise 2.0 Conference in Boston will be able to know more about us and meet some of our people. Unfortunately (for me) [...]

Can enterprise 2.0 spread without adhocracy ?

The fact that more and more people agree on the fact that enterprise 2.0 is mainly about the way we do things takes us back to corporate culture issues.
It’s not something that’s easy to deal with. Since it’s been proved that culture is a key performance factor and that it’s important to recruit people who [...]

Enterprise 2.0 and Human Capital Management to support strategy

As we saw in a previous post, since human, information and organization capital support all the processes that create value, the question we have to answer is whether all these things we put in this “big bag” called enterprise 2.0 can help developing this pool of value. Or to make it clearer : in [...]

Quotations between provocation and good sense

Sometimes I find sentences which are really worth by themselves, that have a lot of meaning, whether in or out of their original context. I often bookmark them but this time I think they’re worth a post. As a matter of fact I find two series of nice quotations in two posts I recently read [...]

Enteprise 2.0 is doing old things in a new way

When having to say “what’s enterprise 2.0″, we can be either dreamer or pragmatic. I’m not against the will to reivent the enterprise but I can hardly guess which goals can be assigned to such a project. Whatever the “mission statement” is, would it be “change the world” or “provide people with the best experience”, [...]

Reaching strategic goals : intangible assets matter. The Strategy maps approach to Enterprise 2.0

As I said in a previous post, there’s one and only one way to know whether something is worth or not : whether it supports the enteprise’s strategy, whether not. In the first case it’s worth being done, in the second it’s worth being forgotten. In concrete termes, that mean the only question in [...]