Companies find hard to adopt the “2.0″ attitude, just because it targets an unexploited field of the organization. Since novelty applies to an unexploited domain, why trying to understand it since we don’t use it. Saying that, the question is more about sensibilizing companies about exploring new performance and knowledge fields in order to face new challenges rather than adopting tools that don’t match current practices.
As I read in Social Media, it’s more important to explore new fields than evaluating it with our present certainties. Entreprise 2.0 discussion can be resumed this way : knowing how to take differenciation into account while we were only focused on repetition.
I say “take into account” because it’s not about replacement but about complementarity. And it applies to many fields.
You can find the "original" french version of this blog here
