I wanted to come back on this interesting discussion that took place a few weeks ago on Andrew McAfee’s blog. It’s the answer to a pertinent article writen by Oliver Young. Even if, at the start, the conversation started on a misunderstanding, it’s the reflection of a more and more actual questionning. It’s to know if the impact of web 2.0 technologies is proportional to the enterprise’s size, if its rather a lever for large businesses or if it can also provide SMBs with the means to improve their competitiveness.
If we consider the key principes of enterprise 2.0 we can put forward without any risk of error that the potential pool of value is more important in large businesses than in SMBs, if only because the sum of individual benefits due to increased and more intense interactions is proportional to the number of employees. Nothing new since Metcalfe who taught us years ago that that value a of network was proportional to the number of users.
This does not mean that smaller business won’t find any benefit there. They will be able to find a benefit which is proportional to their size, what means the same as larger ones according to the scale. We can also put forward that it may help them to gain a competitive advantage toward larger businesses who don’t pay attention to the phenomenon.
But all this only makes sense if we consider that the scope of use of theses technologies is restricted to its the companie’s own borders.
A reflection inspired by an article in the french newspaper “Le Figaro”…
You can find the "original" french version of this blog here

