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My takes on the Enterprise 2.0 Forum : Enterprise 2.0 and the end of social washing

March 23, 2010 By Bertrand DUPERRIN 9 Comments

I’d like to take a few minutes to share with you my takes about the last Enterprise 2.0 Forum that took place in Paris on march 17th et 18 th. First, a few words about the context.

I was looking for a professional event about enterprise 2.0 in Paris. Why do I mean by “professional” ? I’m fed up with the usual 40 min “show flat” presentations which conclusion is “it’s really awesome but I can’t do this in my company” and where we have the vague impression that insteat of getting answers to our problems we’re being sold a little piece of dream that comes with a big piece of software. In brief, attendees leave with shining stars in they eyes but realize, when the time to wake up comes, that it does not help them to achieve anything. I don’t even mention the events where we gather among experts, gurus, convinced practictionners to share certainties and common places before we realize that those we’re supposed to help weren’t in the room.

I came to the last Enterprise 2.0 Summit in Frankfurt with this idea in mind and, there, two things surprised me in a positive way. First, the format, that favors exchanges instead of one way talks (exchanges with the speaker but also among attendees) and, second, the fact that sponsors, even present around the event and the conference room were not allowed on stage to turn case studies into disguised sales speeches. So I we had the idea to bring this format to Paris, with a modest ambition regarding to the time we had : demonstrate it was possible in a local an french context and provide attendees not with discourses but with a strong added value. I think we did it and can already promise you there will be a second edition next year and than having 12 months instead of 2 to organize it will allow us to make things even better ans maybe bigger.

Last thing before delivering my takes. We usually judge this kind of event regarding to the quality of speeches (and of the buffet if you’re french). That’s not enough in the format we chose because it relies on an active participation from attendees (what implies to keep an “human size” to favor discussions). If I got many positives feedbacks, it’s also mainly because of the audience that asked the right questions and started vibrant discussions. When a conference room is crowed with people that have to het things done in their company, the debate easily reaches a higher level.

After the form, the substance. Here are my conclusions in a few points

Enterprise 2.0 : the time when Mr McKinsey, The Geek and Mrs Smith seat together

July 20, 2008 By Bertrand DUPERRIN 1 Comment

One of the biggest issues encountered in the the first “enteprise 2.0″ projets and, globally in everything that aimed at changing in any way the people work according to current issues, was the fact the interested parties where all going in their own direction without taking the others into account. Some thinking the others would naturally know where to go, some thinking they weren’t heard by the others.

It seems that this time will soon be over, if I rely on my own observations and that whe can read between the lines of the Hype 2008 Gartner report on “web and users interations technologies“.

As a matter of fact, McKinsey, the Geek and Mrs Smith decided to talk to each other.

What I am talking about ?

When blueKiwi meets HR problematics

October 23, 2006 By Bertrand DUPERRIN Leave a Comment

blueKiwi If you’re staying in France next week and want to see how an collaborative intranet 2.0 can help you to manage your HR problematics, you can attend the conference that will take place at the Microsoft Technology Center Microsoft Technology (Salle Everest, 148 rue de l’université 75007 Paris) on tuesday october 31st from 5 to 7 PM.

After a quick show of HR 2.0′s stakes, you’ll be shown a presentation of blueKiwi and will be able to talk with companies that already use bK (Dassault Systems in this case).

For this time we chose to focus on HR but “bK” as we call it can do very much more for your organization.

If you’re interested please register here.

Disclaimer: I’m now working for blueKiwi.

Filed Under: Intranets and digital workplace, Management & HR Tagged With: bluekiwi, collaborative-tools, hr, hr2.0, intranet, intranet-2.0

Let’s talk about employers…even if they don’t join the discussion

July 16, 2006 By Bertrand DUPERRIN Leave a Comment

I don’t know if foreign people have ever heard about Tchooze. Tchooze was a french site where people can talk about companies who hired them, saying what whas goog, what was wrong, giving advice to those who wanted to apply for jobs in these companies.

The fact was companies didn’t like to see their inner face displayed at the face of the world and Tchooze was shut down a few days after being bought by mediasystem who had “big clients” that where concerned by bad opinions expressed by their former employees.

The “my opinion on my employer” syndrom is now striking back. The “web 2.0″ collaborative spirit, based on experience and information sharing scored the firts point, with people talking on their blogs. Some companies where afraid of that, others took this opportunity to talk differently and manage their “employer image”, taking benefit of the discussions on the web, creating their own blog, thinking that it’s interesting to learn what people think of you instead of ignoring it and acting as if nothing was happening.

I learned this week that Jobster was going to play a big part in this play by organizing such discussions based on their member’s experiences. The stake is great: managing the company’s image, learning from public opinion, show the real face of the company instead of the “official corporate side”. A great opportunity to improve HR strategy too.

What was innovating whith Tchooze is now becoming a strong trend and Jobster is the first major player in the HR industry who clearly gets involved in it.

The stake is clear for companies: they don’t master the game anymore so they have to deal with it, play with the new rules et work hard on their employer image if they want to avoid troubles. Neglecting this situation will cut them from what is the new reality of HR and corporate communication.

Talking about that…we (my collegues at Moovement and I) made a manifesto dedicated to companies who want to consider blogs as an HR communication tool in this new context. There’s a french and an english (yes!we’ve done it) version available here. If you’re not comfortable enough with french to read the whole page,you can download the english document directly here.