Social media and networks have something paradoxical for product directors or marketers. On the one hand they represent an awesome new potential but on the other hand they question their role so much – rather the way they’ve fulfilled it for decades – that they are used in two fashions : not at all or [...]
In short : while digital was supposed to trigger a new era for for marketing, it seems to be slowly killing it. Low performance and lost of trust from boards are established facts. But blaming CMOs is a too easy shortcut : they won’t be successful until joint and multidisciplinary programs are implemented. Social media [...]
In short : social network and business applications are the two complementary sides of anyone’s work and the tools that support each one should break down the artificial wall that separates them. Vendors are working on it but some approaches of social/business integration show a real misunderstanding of what end users need. Heretical thinking three [...]
In short : The IBM Institute for Business Value recently issued a report on social business and the best ways to make it work. Beyond these points, this report will be very useful to built one’s roadmap of the new capabilities they need to develop and what it means in terms of technology. The IBM [...]
Summary : cloud is the future. But it means so many things that it increases the confusion between business people who ask for it and IT ones who have their own vision. The visit of the first IBM Cloud center located in France was a good opportunity to run through things, compare how business and [...]
Summary : IBM recently published the new edition of its famous CEO Study, after having interviewed 1700 CEOs from all over the world and all industries on their stakes and concerns. If the results won’t surprise anyone, two things are worth being noticed. First is that some questions are now on the desk of the [...]
Summary : What makes a social business project successful ? To what extent question the existing and transform the culture ? Is success possible when top managers are not much concerned ? If we observe three major cases, there’ something obvious : the project was tied to an organizational change wanted by deeply involved CEOs. [...]
Summary : the recent evolution of intranets make internal communication face many new challenges. First they have to broadcast their message on a information system that’s more and more split and where their own media will be less and less a mandatory landpage, capture users’ attention while everything (and even the interest of the enterprise) [...]
Summary : trust is the fuel that will power new forms of work and management and make change possible. But trust can’t be mandated and has to we won over time. In fact, it’s being lost, day after day, for decades by actions that look anecdotical for organizations but are meaningful to employees who feel belittled [...]
Summary : Can Google Plus become a major player in the enterprise software field ? It will depend on its positioning and the efforts Google will make to understand a field where things have always been difficult for them. Google Plus is not a social networking platform but brings relevant answers to exchange and communication [...]
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