McKinsey recently issued a report entitled Managing beyond web 2.0 which is about constraints businesses are meeting in a connected world. Those who relied on the title to pounce on it may have been very disappointed since it’s more about the realtionships between businesses and their ecosystems than about internal management issues. But that’s not [...]
External social networks are not only for marketing purposes
January 21, 2009 by Leave a Comment
Generally, when I talk about social networks for other people than employees, I’m answered “ah ? I thought you were not interested in all these marketing things”. This is the obvious proof that, for many people and many companies, when you aim at an external audiance it’s for communication and sale purpose, following a one [...]
With Human-Network Cisco steps into societal innovation
May 18, 2008 by 1 Comment
When we talk about enterprise 2.0 it’s often about organization or marketing. But it can also be about activities that are not directly business related but ma be important considering the societal role enterpises now have to play in a protean ecosystem. That’s the purpose in which Cisco launched Human-Network in France. I know there’s [...]
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