Tag: individualization
Customer relationship
The gap between brands and consumers is getting wider
Time has come to individualize marketing and customer relationship. With the rise of the social web, brands...
Customer relationship
How to assess an experience-based business model
After having stressed the importance of experience on digital business models and tried to build a definition...
Collaboration
The digital enterprise : customer-focused, dreamy and poorly collaborative
McKinsey recently published a report on the state of the digital enterprise. There are three thing to...