Better collaboration does not mean better results for the organization

Summary : when we try to explain the new way of collaborating that’s expected in the workplace, it often looks like a lot of flows and interactions that has to form around every employee. But that’s overlooking one essential point : context. If interactions flows around employees, employees are organized around a production flow that aims at turning a request into a solution or answer. That’s the difference between collaboration to meet one’s goals and collaborating to create value. That’s essential because it makes us put individual actions into perspective and measure their usefulness and added value not in relation to the person performing them but to their contribution to the production flow, even if intangible and made of information. Conclusion : the value of any collaborative system does not rely on generic approaches but has to target the weakest link of the chain. The latter is not only weak because of the lack of collaboration tools but also because of organizational constraints that are peculiar to him.

Let’s take a few minutes to wonder about the sense, the goal of one’s activity in the workplace. We collaborate, exchange, solve problems (more or less efficiently)…but it’s only the micro part of a wider system. We tend to focus on individuals who “should” and “need to” without paying attention to their context.

At the beginning there’s an input, a request. It cames in the form of a simple question, a request to get a deliverable, a problem to solve. This input needs an output in return, that may be an answer, an operating model, a methodology to apply. If we have a closer look it appears that the whole organization is working this way, the input being either ‘can our product do such thing”, “how to fix this machine”, “what communication plan for our new product”, “designing our new intranet” or “how to hire someone with such or such skills”. It comes from someone who can be called customer, who can be either internal or external.

What does happen when this input is sent ? There are two possible situations : either it exists a methodology/process/procedure to manage the input or not.

In the first case we have a linear intangible flow with defined steps (creation, problem solving, design, validation etc…). Each of these tasks needs specific actions that themselves need information, knowledge, experience, expertise that that the owner of the task seldom have. If he can identify the right information/resource, he’ll use it to create/design/decide as fast and good as possible. If not he’ll do with what he has and push the work to the next person in the chain and so on until the final deliverable is issued, what is the output. Behind something that looks linear we have, in fact, a something that quite different and looks like a network even if, officially, things are supposed to be linear.

In the second case, the person that receives the input has to manage to find the way to process the input before starting to work. So he immediately falls into a network logic that, in the end, looks like the result of the previous case with on difference : there was no predifined role.

Let’s call “flow” the processus that ensures the transformation of the input into output (solution, answer), should it be linear or not. What is the major and most legitimate concern for any business ? (note that even if the matter that is transformed and the role of humain being has evolved, the problem has been the same for ages).

Improve both the output (that impacts created value and revenue) and its pace (productivity). Not more not less. But that’s already a lot.

Now, let’s find what’s needed to meet this goal. [Read more...]

How to understand and position enterprise 2.0 in the real enterprise

It’s time to sum up all the thoughts I had these last months. I tried to start from both the concerns expressed by C level managers asking for a global vision and ground managers who needed a “hands on” vision because they don’t have time to waste to try to understand such nebulous things. Having to focus on day to day delivery and short term objectives, many see such a fallen-from-the-sky (and on their head) gift as a source of misunderstanding and discomfort.

These concerns are not surprising at all : what is it, what does it bring, how does it work, how to position it and integrate it in the organization as it is today… Talking about a new discipline, lots of things were learnt from early adopters who worked on a “try / fail / improve” model and, in so doing, helped to build a knowledge and know-how corpus. As a matter of fact this corpus was build upon failed and successfull implementations that helped to refine some presupposition that were prevailing at their beginning. The whole helped “followers” to benefit from these experiences.

But we still have to be aware that that’s not by saying “that’s that, that’s not that, one must, one must not” that things will improve. Businesses need to undersand the path that lead to these conclusions to make them theirs, and we all know what happens when one content himself with copying a result without understanding what reasonning often leads to  : lack of self-confidence, fear of the unknown, defensive attitude….then failure.

Rather than proposing an attractive future at the end of a vague road, let’s start from what actually exist to build the future. This will also help to explain the “why”, relying on what can be learnt from past experiences.

[Read more...]

People Centric Organizations ? Not that sure…

One of the most common thing we can hear about enterprise 2.0 is that “it’s about people”. Even if it delivers a meaningful meassage, it brings more questions than it solves, leaving enterprises into doubt, if not in fear. I’m not even sure that everybody agree on what it means at the end. “It’s about people” is a bit like the “enterprise 2.0″ word : vague enough to gather many people, not defined enough to provide a framework for action.

What businesses may undersand is “power to people”, “people matter more than organization”. At the end they see a real threat to essential concepts such as organization/objectives/discipline/work. I think it’s a huge misunderstanding : it’s not about the cult of the “individual kingé” but about optimizing the way it’s used as a resource. That does not prevent from having an human vision of business, to value and give consideration to people, to help them develop and improve. But the main objective, let’s be honnest, is to make people give their best, to be sure that no talent or expertise is left unemployed. That’s the macro level. (Those who want to know more about the “union risk” must refer to this post by Oliver Young).

At the micro level, it’s considering people as the engines of the organization. And their knowledge and social capital as the fuel. A new kind a fuel that can’t be stocked, replaced or substitutable and which combustion is uncertain. By “uncertain”, I mean that it delivers energy when it wants, and decide of its energetic power according to its current mood and state of mind. That’s a big change, considering the times when companies owned the engine or the fuel. That’s the reason why things like motivation, sense, engagement, are more important than ever. So, “it’s about people” means that people are the factor that limit any change or transformation project. More, it’s a factor no company can’t do without. Even of some understand than once things are implemented, they’ll be able to take the most of everyone, it’s also important to understand that working on the human parameter is key to achieve anything, how great and fantastic social media tools can be. Culture, that is a point that many try to dispose of because of lack of courage, remains essential.

Then comes “User Generated Content”. Many businesses fear generating monsters, that’s to say the uncontrable popularity of employees trying to overpromote their own status, what would go against the seeked efficiency. With hindsight, experience shows that people are not the entry point to new practices but are only the fuel. Except for CxOs or recognized experts, people don’t focus on other people as such but because they are relevant from a business viewpoint. And that changes many things. A good example is Google wave: it’s the subject that aggregates people, that determines who has to be involved into a wave. That’s the same of every social tool : it’s all about outputs and people only exist through their ability to contribute to a given output. This shows the limits of personal branding strategies in the workplace. Anyway, what has to be understood is that it’s not a “people vs process debate”, on the contrary it’s about taking the most of people while following processes.

People are engines, essential, and deserve all our attention. But, at the end, in a corporate 2.0 context, they are not central points round which everything revolve but only exist through their ability to bring an added value. The “It’s about people” word is not absolute but has to be contextualized according to the expected outputs.

Even powered by people more than ever, enterprises are still objective driven productive organizations. We all should remind this.

capital informationnel, capital social, engagement, Entreprise 2.0, Management, medias sociaux, motivation, people-centrism, personal branding, process, Ressources Humaines, sens, social-media, syndicats, ugc

Enterprise 2.0 and the myth of content generation

Web 2.0 is fueled by user generated content (UGC) ans, logically, it should be the same within companies. It’s obvious : when connecting people to information and connectiing people through information is a driving principle, it’s easy to undersand that the existence of a published and shared information is the key to the new form of interactions companies want to make emerge.

Here’s for the “expert” side. Because, on the enterprise side things are not that simple. I’m not talking about creating and using contents, I’ talking about the concept of content itself.

It’s said that employees generate lots of contents. That’s true. That they will generate more and more contents. That’s true too. That they must be encouraged to generate and share even more contents. Why not. That companies have to imagine all this amount of information to understand how it’s important to switch to cloude computing. Certainly but..

Contents are like discussions : they are words companies may not understand and that may worry many managers.

It’s a misunderstanding that has to be vanished because the substance remains true. Two apects have to be taken into consideration : formulation and organization.

Let’s put ourselves one second in a manager’s shoes. Everyday he’s asked to do the impossible, he feels light fighting against a non-reactive machine and employees that are overwhelmed by work. Imagine what he may think when someone tells him about the “incredible chance that all the contents his staff will generate represents”. He will answer that his staff is not here to generate and spread contents but to work. If the example of internet is used to convince him, he will have the impression that his department will be turned into a leisure center. That’s one of the examples that show that web 2.0 logics have to be translated when it comes to import them into the enterprise.

[Read more...]

Developing and managing information capital to support strategy : can enterprise 2.0 help ?

After some days “off” (too busy at work to take care of my blog), this is the second post of my series about how enterprise may support strategy. After human capital comes information capital.

It’s about assessing the availability of the information systems, networks and infrastructure which aee needed to support strategy.

A first sight the two concepts are very far one from the other. If we consider Norton and Kaplan’s model, we’re in the ERP field. As a matter of fact they talk about “transformational applications”, ” Analytic Applications”, Technology infrastructure” and “transaction processing applications”.

But it inspires me a few thoughts . [Read more...]

Giving problem solving a framework

Since today collaboration means solving problems together, it’s important companies provide their employees with a problem solving framework.

Why not a methodology or a process ?

In fact both are needed but the most important lack is about the framework.

There are high level issues where problem solving needs a strong methodology, a dedicated taskforce (that’s what I saw I Bell Canada for example). What doesn’t prelude crowdsourcing.

In the other hand, in people’s day to day job, it not necessary to build and heavy and expensive system, but to provide people with a framework which will make it possible for people to find by themselves.

The notion of framework is very important because since what people have to solve wasn’t predictable (if it was it wouldn’t have happen…), and if we want people to use a methodology (or even serendipity), the first thing to do is to make it possible, and provide them with what’s necessary : raw materials, tools and methodoly. And the possibility to use them !

[Read more...]

Reaching strategic goals : intangible assets matter. The Strategy maps approach to Enterprise 2.0

As I said in a previous post, there’s one and only one way to know whether something is worth or not : whether it supports the enteprise’s strategy, whether not. In the first case it’s worth being done, in the second it’s worth being forgotten. In concrete termes, that mean the only question in the enterprise 2.0 debate should be to explore if, and in which way, it can support strategy.

As enterprise 2.0 aims at taking the most of intagible assets, we have to wonder if those assets are really useful or if they’re just “nice to manage”, and if what we put in this big bag called enterprise 2.0 can really help to harness them. This will be the purpose of a coming series of posts.

The problem with intangible things is that even if we feel they are very important, i’s hard to mathematically quantify their contibution. We know they help to create value without being able to say how and how much. Because of that, when it’s time to make a decision about investment, this area is often left aside.

Since I needed a starting point, my first though took me to the balanced scorecard. Without any prejudice, just because ar first sight I felt there were some possibilities there.

My first thought were confirmed : even if it’s reaaly interesting and powerful, it’s often partially applied, and our balanced scorecard becomes unbalanced due to the priority given to the financial side.

Norton and Kaplan must have come to the same conclusions since they improved their system with the concept of Strategy Maps. Unfortunately most companies focus on the original concept expressed in 1992. Strategy maps dates from 2001 and obviously too few companies really paid attention to what was really important with that.

Instead of presenting different perspectives and hope an equal importance will be given to each, strategy maps show the correlation between all the perspectives in the purpose to support strategy. And the result is meaningful


Strategy maps
Of course it’s only a framework that has to be adapted to each particular case but we have things to learn from that.

For example we can see that organization capital, information capital and human capital are the base of every formal business process which contribution in value creation we know how to measure. This sound obvious but shown like that it makes things clear. Without the appropriate clture it’s impossible to support any strategy. It’s the same for key competences, information, management methods etc.

In 60% cases, enterprises have the right strategy but they fail to support it. Perhaps because fundamentals are neglected.

In the coming posts we’ll talk about those differents aspects, what they mean, how to measure them, how to value them. And once we’ve finished we’ll be able to say whether enterprise 2.0 can help, in its technical and organizational side.

Some elements to begin :

• Value creation is indirect : intangible assets don’t create value by themselves, but through their use in business process.

• Value is contextual : the value of intangible assets depends on their alignment with strategy

• Value is potential : if business process don’t use those assets, their value remain potential and can’t be fully realized.

• Assets are bundled : intangible assets have to be use in conjuction with tangible assets.

Strategy Maps: Converting Intangible Assets into Tangible OutcomesFor those who want to go furher I recommend you to read the excellent “Strategy Maps“.